Search a heaven for investors!
As promised here is some of the information concerning Search Stats in selected European countries, especially Sweden and UK.
What is clear to investors is that putting your money on Search is extremely hot right now. Internet Marketing and especially Search is the fastest growing media over passing TV, Newspaper, Radio, etc (Traditional Media). Which makes you wonder “how come investors in Sweden are literally not throwing themselves to buy Search Engine Marketing stocks?”. I know I am!
Some of the numbers are from 2007 as the numbers for 2008 are being compiled soon. As we are one of the leading agencies in Internet Marketing & Search in Europe, we will definitely experiment a big chunk of that 40% Internet Marketing growth expected over the course of 2008. We (Getupdated Internet Marketing) are listed in the OMX stock market (First North) initials GIM so we’ve been quite a popular stock at the moment. The OMX stock market is the official Nordic market which recently got acquired by NASDAQ, so now the name changed to NASDAQ-OMX. Is also worth mentioning that the OMX stock market is the largest IT market in Europe.
In terms of Sweden...First of all The Scandinavian countries have the highest percentage of our population using the Internet, ranging from something like 68 percent to 83 percent.
Internet media is growing rapidly in Sweden with an increase of 40% in spending from last year. In total the media spending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 billion SEK.
Search is by far the most rapidly growing channel in the media category with an increase of 200%, from the same period last year. In terms of sponsored links Sweden spent around 611 million Swedish crowns (last year) which is about 25% of the entire Internet Advertising budget. This doesn’t include Search Engine optimization which of course stands for 80 to 90% of the search traffic. Consider that growth and also the fact that 75% of the companies which are investing in search today are expected to do so next year.
Another big player who have recently entered the scene is online video advertising or as they say in Sweden videomarknadsföring. Online Video Advertising has a response of around 50% which is technically the highest in the advertising industry. The leading players in the Scandinavian market are Ziikes part of Ziike AB which main specialty is end to end online video solutions. The company produces videos which adapt to the internet industry. Among their services you'll find video syndication, video seo, video distribution marketing, video platform, video ad networks and video production.
In terms of the UK we know that for 2007:
• Internet Advertising- Growing at a rate of 41% increase per year
• This means 2 Billion Pounds spend in Online Advertising
• Happily enough Internet Advertising represents a total of 11% of all the media pie chart- Finally in UK Internet Advertising has beaten newspapers and TV by 1%
• Who are the winners in UK in Internet Advertising?
• Search Marketing- 52%
• Classifieds- 45%
• Display Banners, etc- 35%
For more information:
http://www.internetworldstats.com/stats4.htm#europe
http://www.comscore.com/press/release.asp?press=1459
http://www.webpronews.com/topnews/2007/07/03/online-ad-spend-in-uk-to-hit-8-billion
http://www.comscore.com/press/data.asp - Comscore has a lot of European data
Luar Buso
Vice President/ Marketing
Getupdated Internet Marketing
www.getupdated.com
Tel: +46 73 440 5360
Wednesday, April 2, 2008
Wednesday, March 5, 2008
Getupdated’s Affiliator has become the largest Affiliate Marketing company in Sweden
In less than 2 years and according to Affil.se a neutral aggregator of all affiliate marketing companies in Sweden. Getupdated’s Affiliator has the largest number of clients in Sweden.
“When Getupdated went public in 2006, many wouldn’t have thought that we will become the largest European player in Search. Today we are potentially the largest SEO company in the world and in less than a year the largest Affiliate Marketing company in terms of clients in Sweden said Johan Kadar”, VD for Getupdated Internet Marketing.
Getupdated’s growth to date knows no bounds. The company continues to push into new markets, or even creates new markets where none have managed to enter before. From SEO, PPC, Banner’s, Web Design, Communities and Affiliate Marketing and the the list goes on. As Getupdated’s march forward continues, there is a huge potential of Getupdated overpassing Tradedoubler quicker than expected in the European market.
"We are now bigger than Tradedoubler in Sweden yet to become the largest in Europe in Affiliate Marketing!" That is our goal! said Luar Buso Vice President of Marketing.
“When Getupdated went public in 2006, many wouldn’t have thought that we will become the largest European player in Search. Today we are potentially the largest SEO company in the world and in less than a year the largest Affiliate Marketing company in terms of clients in Sweden said Johan Kadar”, VD for Getupdated Internet Marketing.
Getupdated’s growth to date knows no bounds. The company continues to push into new markets, or even creates new markets where none have managed to enter before. From SEO, PPC, Banner’s, Web Design, Communities and Affiliate Marketing and the the list goes on. As Getupdated’s march forward continues, there is a huge potential of Getupdated overpassing Tradedoubler quicker than expected in the European market.
"We are now bigger than Tradedoubler in Sweden yet to become the largest in Europe in Affiliate Marketing!" That is our goal! said Luar Buso Vice President of Marketing.
Thursday, February 28, 2008
Getupdated to become main Sponsor of the World’s largest Search Engine Marketing even
Search Engine Strategies New York, 2008 Conference Focuses On Search Engine Marketing and Web Strategies
Stockholm, Sweden. Feb 28, 2008 Getupdated Internet Marketing, (First North: GIM), is the biggest sponsor for the world’s largest Search Engine Marketing event at the Hilton New York. (March 17-20, 2008 | New York City) Search Engine Strategies is a 5 day event designed for marketers and industry internet marketing leaders to gain detailed knowledge on the fast growing industry of Search Advertising.
Search Engine Strategies' biggest event of the year is in New York. Search Engine experts from all over the world will travel to cover all aspects of search engine-related promotion, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Mobile Search. "More and more CEO’s and Marketing Directors are participating in SEO and SEM projects online. Search Engine Strategies provides a unique opportunity for these decision makers to meet in person, share their ideas and opinions, learn about the latest search trends and collaborate with their peers," said Johan Kadar, CEO of Getupdated Internet Marketing.
Search Engine Strategies is organized and hosted by Kevin Ryan and it will cover the Ins-and-outs of search engine marketing from top search experts and the search engines themselves. The event will provide access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
Getupdated’s world-renowned search authority James Welch from Just Search Ltd (Getupdated’s most recent acquisition in UK) will share his insights into the world of Widgets and Gadgets. James Welch session will be held on Day 3, Wednesday, March 19, 2008 at 10:15a.m. After the session James will provide a clear and concise overview of the key concepts involved in Search Engine Marketing along with some brainstorming sessions at the Getupdated booth.
During the week, Search Engine Strategies attendees will have the opportunity to attend Getupdated’s booth and have the chance to win a Search Engine Friendly Content management system. In addition, Getupdated will have Search Games and activities to provide information and details about their offerings. All attendees are encouraged to contribute to the discussions. “It is an obvious choice to attend Search Engine Strategies! Getupdated has become one of the world’s largest Search Engine Optimization companies so it is our duty to match it with events of similar caliber” said Luar Buso Vice President / Marketing for Getupdated Internet Media.
About Getupdated:
Getupdated is leading the way as one of the world’s largest Search Engine Marketing companies. Now you can gain a competitive edge with reliance on Getupdated’s extensive experience in the areas of organic search engine optimization (SEO), pay per click (PPC), Internet Advertising, Web Design and Affiliate Marketing.
Since 1999 professional marketers and more than 75,000 global clients have seen Getupdated as the ideal partner of choice for their complete Internet Marketing needs. We are aware that behind every webpage is a specific company with specific needs and goals. At Getupdated we understand the benefits generated through Internet Marketing as a growing process. Promoting a website with online related media, can drive the visitors your business needs in order to reach those goals.
Go to the only global player that offers the most comprehensive resource of tools and methodologies designed to meet your every Internet Advertising need and ensure your growth. Growth in rankings- growth in branding- growth in share of market- growth in profitability. With Getupdated you embark yourself into a long-term and reliable partnership, with solid experience in the range of marketing websites, promoting your brand and delivery of high converting traffic.
Stockholm, Sweden. Feb 28, 2008 Getupdated Internet Marketing, (First North: GIM), is the biggest sponsor for the world’s largest Search Engine Marketing event at the Hilton New York. (March 17-20, 2008 | New York City) Search Engine Strategies is a 5 day event designed for marketers and industry internet marketing leaders to gain detailed knowledge on the fast growing industry of Search Advertising.
Search Engine Strategies' biggest event of the year is in New York. Search Engine experts from all over the world will travel to cover all aspects of search engine-related promotion, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Mobile Search. "More and more CEO’s and Marketing Directors are participating in SEO and SEM projects online. Search Engine Strategies provides a unique opportunity for these decision makers to meet in person, share their ideas and opinions, learn about the latest search trends and collaborate with their peers," said Johan Kadar, CEO of Getupdated Internet Marketing.
Search Engine Strategies is organized and hosted by Kevin Ryan and it will cover the Ins-and-outs of search engine marketing from top search experts and the search engines themselves. The event will provide access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.
Getupdated’s world-renowned search authority James Welch from Just Search Ltd (Getupdated’s most recent acquisition in UK) will share his insights into the world of Widgets and Gadgets. James Welch session will be held on Day 3, Wednesday, March 19, 2008 at 10:15a.m. After the session James will provide a clear and concise overview of the key concepts involved in Search Engine Marketing along with some brainstorming sessions at the Getupdated booth.
During the week, Search Engine Strategies attendees will have the opportunity to attend Getupdated’s booth and have the chance to win a Search Engine Friendly Content management system. In addition, Getupdated will have Search Games and activities to provide information and details about their offerings. All attendees are encouraged to contribute to the discussions. “It is an obvious choice to attend Search Engine Strategies! Getupdated has become one of the world’s largest Search Engine Optimization companies so it is our duty to match it with events of similar caliber” said Luar Buso Vice President / Marketing for Getupdated Internet Media.
About Getupdated:
Getupdated is leading the way as one of the world’s largest Search Engine Marketing companies. Now you can gain a competitive edge with reliance on Getupdated’s extensive experience in the areas of organic search engine optimization (SEO), pay per click (PPC), Internet Advertising, Web Design and Affiliate Marketing.
Since 1999 professional marketers and more than 75,000 global clients have seen Getupdated as the ideal partner of choice for their complete Internet Marketing needs. We are aware that behind every webpage is a specific company with specific needs and goals. At Getupdated we understand the benefits generated through Internet Marketing as a growing process. Promoting a website with online related media, can drive the visitors your business needs in order to reach those goals.
Go to the only global player that offers the most comprehensive resource of tools and methodologies designed to meet your every Internet Advertising need and ensure your growth. Growth in rankings- growth in branding- growth in share of market- growth in profitability. With Getupdated you embark yourself into a long-term and reliable partnership, with solid experience in the range of marketing websites, promoting your brand and delivery of high converting traffic.
Tuesday, January 22, 2008
How to sell Search Engine Optimization (SEO)
I’ve received several questions from different agencies regarding which is in my opinion the best way to sell SEO. With this post I would like to share my opinion on what I believe is the best way to sell it.
When trying to convince a decision maker to invest in SEO, you will need the proper ammunition in order to attract their interest, for example:
Personally, I like to start with an impact statement… For example:
1. We all know that Search Engine Marketing has changed the marketing world as we know it! Today branding is being transferred from the marketer to the consumer via Google, Yahoo and MSN regardless of whether or not the final purchase is made online, information obtained on the internet is shaping brand opinion and purchasing behavior, many people are continuously struggling to get noticed in the world of the Internet.
2. Websites are growing like mushrooms everywhere, every time. How can a company website get past the millions of other websites and eventually be noticed by its target audience? Search Engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.
3. Try some statistics (IT ALWAYS WORKS and Marketing directors love it): 74 percent of online customers research products and services online before buying. 77 per cent of people use the top 5 NATURAL results. 71 per cent of people say search engines are their most trusted source of information. 80 per cent of all internet journeys now start with a search. Recent research indicates that marketing spend on SEO will potentially surpass the investment made in paid search this year in the UK for 2008
Some of the problems I’ve noticed through the years which the sales team might face when pitching SEO to senior executives and directors could include the CEO’s/ Marketing Director’s lack of knowledge about the subject, sometimes they get a perception of SEO as a ‘dark technical art’ or their requirements for specific evidence that they will get a return on the investment for the money they put in. That is why your pitch should be less technically driven and more marketing driven.
Here are more tips on selling the benefits of SEO:
1. SEO vs Traditional Marketing
Search engine optimization has become one of the most cost effective alternative compared to traditional direct marketing methods. The CEO (client) will be interested in any savings that it can make on the company’s current marketing spend. You can tell the CEO that:
* Effective search engine optimization allows your brand to target potential customers at a lower cost per acquisition than methods such as email marketing, magazines or direct mail.
* By securing first page positions in the search engines for your brand and selected keywords, you are guaranteed to increase sales, increase ROI, increase the efficiency of all media spend and improve brand awareness.
2. Measuring ROI from SEO
If the CEO is concerned about demonstrating the ROI of SEO, there are many ways in which this can be managed. You can suggest the following indicators to the CEO as ways of measuring the effects of SEO:
* Website Visits
* Sales (Online/Off line)
* Website inquiries
* Website registrations
3. Corporate affairs
In my opinion managing a brand online is not just the concern of the marketing department but should encompass corporate affairs, customer services and beyond. This is a critical area for the CEO to consider. You can tell him that:
* Ignoring the search dynamic can have bad effects on a corporate image. Take this for example: Land Rover, completely burn in the search engines for their allegedly faulty products are good to highlight. Land Rover search results
http://www.google.co.uk/search?source=ig&hl=en&q=Land+Rover+Discovery&meta
*
* According to a statistic I found in Technorati there are now 109 million blogs online, so if just a few authoritative bloggers discuss a brand negatively it can have really bad consequences in the search engines.
All these factors combined should help to persuade anyone of the importance of SEO. Notice that we’ve hardly highlighted any technical points.
When trying to convince a decision maker to invest in SEO, you will need the proper ammunition in order to attract their interest, for example:
Personally, I like to start with an impact statement… For example:
1. We all know that Search Engine Marketing has changed the marketing world as we know it! Today branding is being transferred from the marketer to the consumer via Google, Yahoo and MSN regardless of whether or not the final purchase is made online, information obtained on the internet is shaping brand opinion and purchasing behavior, many people are continuously struggling to get noticed in the world of the Internet.
2. Websites are growing like mushrooms everywhere, every time. How can a company website get past the millions of other websites and eventually be noticed by its target audience? Search Engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.
3. Try some statistics (IT ALWAYS WORKS and Marketing directors love it): 74 percent of online customers research products and services online before buying. 77 per cent of people use the top 5 NATURAL results. 71 per cent of people say search engines are their most trusted source of information. 80 per cent of all internet journeys now start with a search. Recent research indicates that marketing spend on SEO will potentially surpass the investment made in paid search this year in the UK for 2008
Some of the problems I’ve noticed through the years which the sales team might face when pitching SEO to senior executives and directors could include the CEO’s/ Marketing Director’s lack of knowledge about the subject, sometimes they get a perception of SEO as a ‘dark technical art’ or their requirements for specific evidence that they will get a return on the investment for the money they put in. That is why your pitch should be less technically driven and more marketing driven.
Here are more tips on selling the benefits of SEO:
1. SEO vs Traditional Marketing
Search engine optimization has become one of the most cost effective alternative compared to traditional direct marketing methods. The CEO (client) will be interested in any savings that it can make on the company’s current marketing spend. You can tell the CEO that:
* Effective search engine optimization allows your brand to target potential customers at a lower cost per acquisition than methods such as email marketing, magazines or direct mail.
* By securing first page positions in the search engines for your brand and selected keywords, you are guaranteed to increase sales, increase ROI, increase the efficiency of all media spend and improve brand awareness.
2. Measuring ROI from SEO
If the CEO is concerned about demonstrating the ROI of SEO, there are many ways in which this can be managed. You can suggest the following indicators to the CEO as ways of measuring the effects of SEO:
* Website Visits
* Sales (Online/Off line)
* Website inquiries
* Website registrations
3. Corporate affairs
In my opinion managing a brand online is not just the concern of the marketing department but should encompass corporate affairs, customer services and beyond. This is a critical area for the CEO to consider. You can tell him that:
* Ignoring the search dynamic can have bad effects on a corporate image. Take this for example: Land Rover, completely burn in the search engines for their allegedly faulty products are good to highlight. Land Rover search results
http://www.google.co.uk/search?source=ig&hl=en&q=Land+Rover+Discovery&meta
*
* According to a statistic I found in Technorati there are now 109 million blogs online, so if just a few authoritative bloggers discuss a brand negatively it can have really bad consequences in the search engines.
All these factors combined should help to persuade anyone of the importance of SEO. Notice that we’ve hardly highlighted any technical points.
Wednesday, January 9, 2008
Internet Marketing- "The number one media"
It is now clear that the Internet has become the fastest and largest media in Sweden. We owe this to the effectiveness and scalability which Internet Marketing provides.
We speculated about this 2 years ago, just around the time Google had become the world's largest media company with a market cap of 80 billion US Dollars in 2005. Google had overtaken media giant Time Warner which had a market cap of 78 million US Dollars at the time.
Not only is Internet more cost effective than all other media channels, it also provides a high targeted value within your specific vertical.
We speculated about this 2 years ago, just around the time Google had become the world's largest media company with a market cap of 80 billion US Dollars in 2005. Google had overtaken media giant Time Warner which had a market cap of 78 million US Dollars at the time.
Not only is Internet more cost effective than all other media channels, it also provides a high targeted value within your specific vertical.
Subscribe to:
Posts (Atom)
