Wednesday, April 2, 2008

Sweden Internet Marketing / Search Statistics

Search a heaven for investors!

As promised here is some of the information concerning Search Stats in selected European countries, especially Sweden and UK.

What is clear to investors is that putting your money on Search is extremely hot right now. Internet Marketing and especially Search is the fastest growing media over passing TV, Newspaper, Radio, etc (Traditional Media). Which makes you wonder “how come investors in Sweden are literally not throwing themselves to buy Search Engine Marketing stocks?”. I know I am!

Some of the numbers are from 2007 as the numbers for 2008 are being compiled soon. As we are one of the leading agencies in Internet Marketing & Search in Europe, we will definitely experiment a big chunk of that 40% Internet Marketing growth expected over the course of 2008. We (Getupdated Internet Marketing) are listed in the OMX stock market (First North) initials GIM so we’ve been quite a popular stock at the moment. The OMX stock market is the official Nordic market which recently got acquired by NASDAQ, so now the name changed to NASDAQ-OMX. Is also worth mentioning that the OMX stock market is the largest IT market in Europe.

In terms of Sweden...First of all The Scandinavian countries have the highest percentage of our population using the Internet, ranging from something like 68 percent to 83 percent.

Internet media is growing rapidly in Sweden with an increase of 40% in spending from last year. In total the media spending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 billion SEK.

Search is by far the most rapidly growing channel in the media category with an increase of 200%, from the same period last year. In terms of sponsored links Sweden spent around 611 million Swedish crowns (last year) which is about 25% of the entire Internet Advertising budget. This doesn’t include Search Engine optimization which of course stands for 80 to 90% of the search traffic. Consider that growth and also the fact that 75% of the companies which are investing in search today are expected to do so next year.

Another big player who have recently entered the scene is online video advertising or as they say in Sweden videomarknadsföring. Online Video Advertising has a response of around 50% which is technically the highest in the advertising industry. The leading players in the Scandinavian market are Ziikes part of Ziike AB which main specialty is end to end online video solutions. The company produces videos which adapt to the internet industry. Among their services you'll find video syndication, video seo, video distribution marketing, video platform, video ad networks and video production.

In terms of the UK we know that for 2007:

• Internet Advertising- Growing at a rate of 41% increase per year
• This means 2 Billion Pounds spend in Online Advertising
• Happily enough Internet Advertising represents a total of 11% of all the media pie chart- Finally in UK Internet Advertising has beaten newspapers and TV by 1%

• Who are the winners in UK in Internet Advertising?
• Search Marketing- 52%
• Classifieds- 45%
• Display Banners, etc- 35%


For more information:

http://www.internetworldstats.com/stats4.htm#europe
http://www.comscore.com/press/release.asp?press=1459

http://www.webpronews.com/topnews/2007/07/03/online-ad-spend-in-uk-to-hit-8-billion

http://www.comscore.com/press/data.asp - Comscore has a lot of European data


Luar Buso
Vice President/ Marketing
Getupdated Internet Marketing
www.getupdated.com
Tel: +46 73 440 5360