Luar Buso: Internet Marketing Consultants: Sweden

Ziike joins the Luxury Network

2011-02-25T05:56:00.000-08:00

Ziike joins The Luxury Network Sweden

The Luxury Network Sweden announced today that Luar Buso and his company Ziike Videoproduktion & Online marketing AB joined as a member of its network. Following on from the success of its previous Internet Marketing ventures Luar Buso and Ziike are now targeting the fast growing and popular Online Video market.

For more information:

http://www.mynewsdesk.com/se/view/pressrelease/ziike-joins-the-luxury-network-sweden-585316

Some our latest work

2010-10-12T00:39:00.001-07:00

CHASE from Max Larsson on Vimeo.

Videoproduktion

Ziike's new facebook fan page

2010-09-07T12:08:00.001-07:00

Luar Buso likes

Ziike (Online Video Advertising & Video Production)

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Webbdagarna- The future of online video

2010-03-25T06:28:00.000-07:00

Yesterday i had the opportunity to be a part of a panel of experts which discussed at Webbdagarna The future of online video advertising.

http://internetworld.idg.se/2.1006/1.305251/pa-natet-blir-video-socialt

Bill Gates and it's 5 year death prediction of television

2009-12-29T11:06:00.000-08:00

Will TV be dead in the next 5 years? Well, according to Bill Gates this could perhaps be a possibility. On the World Economic Forum, Bill Gates predicted the disuse of television in next five years. "I'm stunned how people aren't seeing that with TV, in five years from now, people will laugh at what we've had".

As we see the powerful growth and speed of online video, TV as we know it might end up being just a piece of hardware which distribution will be powered by the internet.

Lets see if these predictions stand after all we only have 5 years to prove it.

Online Video

2009-12-29T10:59:00.000-08:00

Online Video is now the fastest growing media in the history of overall media. Ziike is now capitalizing on this area. Several online video campaigns have been launched where the number of views is increasing rapidly. Video stands for a response of 40 to 50%. Technically this is highest in the industry.

Klockor

2009-12-29T10:54:00.000-08:00

Other companies are harvesting the power of youtube marketing. Take for a example klockor .nu one of the European leaders for selling watches online. Online Video is now a part of their marketing spend.

Is Television dead?

2009-08-05T11:10:00.001-07:00

Studieförbundet Vuxenskolan using Online Video Advertising

2009-07-22T14:23:00.000-07:00

The School is using it to promote their cooking courses.

Internet video marketing keywords

2009-04-16T05:34:00.000-07:00

As the hype around Internet Video marketing keeps on increasing, i will be focusing on research around the following keywords:

internet video
internet video ads
internet video advertising

in video advertising
internet marketing videos

internet video company
internet video distribution
internet video marketing

internet video production
internet video search

internet video service
internet video services

marketing video
marketing video production
marketing videos
marketing with video

on line video

online video
online video ad
online video ads
online video advertisement
online video advertising

online video distribution

online video guide
online video library
online video marketing

online video production
online video search
online video services

online videos
professional video production
promotion videos

video
video ad
video ads
video advertisement
video advertisements
video advertising
video advertising agency
video advertising company

video clip advertising
video clips advertising

video distribution

video for internet
video for the web
video for web

video marketing
video on internet
video on the internet
video on the web
video over internet
video over the internet

video ppc
video production

video promotion
video promotions
video search

video search marketing
video seo
video share site
video sharing
video sharing community

videoproduction

videos advertising
videos marketing

videos seo

web video
web video marketing
website video
website video advertising

youtube advertising
youtube marketing

Rörliga bilder och Videoproduktion (Lagerstedt Bilservice)

2009-04-12T01:02:00.000-07:00

Everyone knows that Internet Video Marketing is the hottest tool in the arsenal of online advertising. Lagerstedt Bilservice took full advantage of it by being one of the first in the automobile industry in Sweden to embrace this powerful way of advertising via the video search engines with "rörliga bilder".

Lagerstedt Bilservice explains the importance of maintenance in a car, plus the things you should consider when going to a mechanic.

Here is the video:

Sweden Internet Marketing / Search Statistics

2008-04-02T02:29:00.000-07:00

Search a heaven for investors!

As promised here is some of the information concerning Search Stats in selected European countries, especially Sweden and UK.

What is clear to investors is that putting your money on Search is extremely hot right now. Internet Marketing and especially Search is the fastest growing media over passing TV, Newspaper, Radio, etc (Traditional Media). Which makes you wonder “how come investors in Sweden are literally not throwing themselves to buy Search Engine Marketing stocks?”. I know I am!

Some of the numbers are from 2007 as the numbers for 2008 are being compiled soon. As we are one of the leading agencies in Internet Marketing & Search in Europe, we will definitely experiment a big chunk of that 40% Internet Marketing growth expected over the course of 2008. We (Getupdated Internet Marketing) are listed in the OMX stock market (First North) initials GIM so we’ve been quite a popular stock at the moment. The OMX stock market is the official Nordic market which recently got acquired by NASDAQ, so now the name changed to NASDAQ-OMX. Is also worth mentioning that the OMX stock market is the largest IT market in Europe.

In terms of Sweden...First of all The Scandinavian countries have the highest percentage of our population using the Internet, ranging from something like 68 percent to 83 percent.

Internet media is growing rapidly in Sweden with an increase of 40% in spending from last year. In total the media spending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 billion SEK.

Search is by far the most rapidly growing channel in the media category with an increase of 200%, from the same period last year. In terms of sponsored links Sweden spent around 611 million Swedish crowns (last year) which is about 25% of the entire Internet Advertising budget. This doesn’t include Search Engine optimization which of course stands for 80 to 90% of the search traffic. Consider that growth and also the fact that 75% of the companies which are investing in search today are expected to do so next year.

Another big player who have recently entered the scene is online video advertising or as they say in Sweden videomarknadsföring. Online Video Advertising has a response of around 50% which is technically the highest in the advertising industry. The leading players in the Scandinavian market are Ziikes part of Ziike AB which main specialty is end to end online video solutions. The company produces videos which adapt to the internet industry. Among their services you'll find video syndication, video seo, video distribution marketing, video platform, video ad networks and video production.

In terms of the UK we know that for 2007:

• Internet Advertising- Growing at a rate of 41% increase per year
• This means 2 Billion Pounds spend in Online Advertising
• Happily enough Internet Advertising represents a total of 11% of all the media pie chart- Finally in UK Internet Advertising has beaten newspapers and TV by 1%

• Who are the winners in UK in Internet Advertising?
• Search Marketing- 52%
• Classifieds- 45%
• Display Banners, etc- 35%

For more information:

http://www.internetworldstats.com/stats4.htm#europe
http://www.comscore.com/press/release.asp?press=1459

http://www.webpronews.com/topnews/2007/07/03/online-ad-spend-in-uk-to-hit-8-billion

http://www.comscore.com/press/data.asp - Comscore has a lot of European data

Luar Buso
Vice President/ Marketing
Getupdated Internet Marketing
www.getupdated.com
Tel: +46 73 440 5360

Getupdated’s Affiliator has become the largest Affiliate Marketing company in Sweden

2008-03-05T23:53:00.000-08:00

In less than 2 years and according to Affil.se a neutral aggregator of all affiliate marketing companies in Sweden. Getupdated’s Affiliator has the largest number of clients in Sweden.

“When Getupdated went public in 2006, many wouldn’t have thought that we will become the largest European player in Search. Today we are potentially the largest SEO company in the world and in less than a year the largest Affiliate Marketing company in terms of clients in Sweden said Johan Kadar”, VD for Getupdated Internet Marketing.

Getupdated’s growth to date knows no bounds. The company continues to push into new markets, or even creates new markets where none have managed to enter before. From SEO, PPC, Banner’s, Web Design, Communities and Affiliate Marketing and the the list goes on. As Getupdated’s march forward continues, there is a huge potential of Getupdated overpassing Tradedoubler quicker than expected in the European market.

"We are now bigger than Tradedoubler in Sweden yet to become the largest in Europe in Affiliate Marketing!" That is our goal! said Luar Buso Vice President of Marketing.

Getupdated to become main Sponsor of the World’s largest Search Engine Marketing even

2008-02-28T07:55:00.001-08:00

Search Engine Strategies New York, 2008 Conference Focuses On Search Engine Marketing and Web Strategies

Stockholm, Sweden. Feb 28, 2008 Getupdated Internet Marketing, (First North: GIM), is the biggest sponsor for the world’s largest Search Engine Marketing event at the Hilton New York. (March 17-20, 2008 | New York City) Search Engine Strategies is a 5 day event designed for marketers and industry internet marketing leaders to gain detailed knowledge on the fast growing industry of Search Advertising.

Search Engine Strategies' biggest event of the year is in New York. Search Engine experts from all over the world will travel to cover all aspects of search engine-related promotion, including Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Mobile Search. "More and more CEO’s and Marketing Directors are participating in SEO and SEM projects online. Search Engine Strategies provides a unique opportunity for these decision makers to meet in person, share their ideas and opinions, learn about the latest search trends and collaborate with their peers," said Johan Kadar, CEO of Getupdated Internet Marketing.

Search Engine Strategies is organized and hosted by Kevin Ryan and it will cover the Ins-and-outs of search engine marketing from top search experts and the search engines themselves. The event will provide access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

Getupdated’s world-renowned search authority James Welch from Just Search Ltd (Getupdated’s most recent acquisition in UK) will share his insights into the world of Widgets and Gadgets. James Welch session will be held on Day 3, Wednesday, March 19, 2008 at 10:15a.m. After the session James will provide a clear and concise overview of the key concepts involved in Search Engine Marketing along with some brainstorming sessions at the Getupdated booth.

During the week, Search Engine Strategies attendees will have the opportunity to attend Getupdated’s booth and have the chance to win a Search Engine Friendly Content management system. In addition, Getupdated will have Search Games and activities to provide information and details about their offerings. All attendees are encouraged to contribute to the discussions. “It is an obvious choice to attend Search Engine Strategies! Getupdated has become one of the world’s largest Search Engine Optimization companies so it is our duty to match it with events of similar caliber” said Luar Buso Vice President / Marketing for Getupdated Internet Media.

About Getupdated:

Getupdated is leading the way as one of the world’s largest Search Engine Marketing companies. Now you can gain a competitive edge with reliance on Getupdated’s extensive experience in the areas of organic search engine optimization (SEO), pay per click (PPC), Internet Advertising, Web Design and Affiliate Marketing.
Since 1999 professional marketers and more than 75,000 global clients have seen Getupdated as the ideal partner of choice for their complete Internet Marketing needs. We are aware that behind every webpage is a specific company with specific needs and goals. At Getupdated we understand the benefits generated through Internet Marketing as a growing process. Promoting a website with online related media, can drive the visitors your business needs in order to reach those goals.
Go to the only global player that offers the most comprehensive resource of tools and methodologies designed to meet your every Internet Advertising need and ensure your growth. Growth in rankings- growth in branding- growth in share of market- growth in profitability. With Getupdated you embark yourself into a long-term and reliable partnership, with solid experience in the range of marketing websites, promoting your brand and delivery of high converting traffic.

How to sell Search Engine Optimization (SEO)

2008-01-22T07:31:00.000-08:00

I’ve received several questions from different agencies regarding which is in my opinion the best way to sell SEO. With this post I would like to share my opinion on what I believe is the best way to sell it.

When trying to convince a decision maker to invest in SEO, you will need the proper ammunition in order to attract their interest, for example:

Personally, I like to start with an impact statement… For example:

1. We all know that Search Engine Marketing has changed the marketing world as we know it! Today branding is being transferred from the marketer to the consumer via Google, Yahoo and MSN regardless of whether or not the final purchase is made online, information obtained on the internet is shaping brand opinion and purchasing behavior, many people are continuously struggling to get noticed in the world of the Internet.

2. Websites are growing like mushrooms everywhere, every time. How can a company website get past the millions of other websites and eventually be noticed by its target audience? Search Engine optimization aims to achieve the goal of getting more visitors to a website by helping it get higher rankings in the search engines. This simply means that search engine optimization's goal is to make a website appear on the first pages, if not the first page of a search done through the search engine.

3. Try some statistics (IT ALWAYS WORKS and Marketing directors love it): 74 percent of online customers research products and services online before buying. 77 per cent of people use the top 5 NATURAL results. 71 per cent of people say search engines are their most trusted source of information. 80 per cent of all internet journeys now start with a search. Recent research indicates that marketing spend on SEO will potentially surpass the investment made in paid search this year in the UK for 2008

Some of the problems I’ve noticed through the years which the sales team might face when pitching SEO to senior executives and directors could include the CEO’s/ Marketing Director’s lack of knowledge about the subject, sometimes they get a perception of SEO as a ‘dark technical art’ or their requirements for specific evidence that they will get a return on the investment for the money they put in. That is why your pitch should be less technically driven and more marketing driven.

Here are more tips on selling the benefits of SEO:

1. SEO vs Traditional Marketing

Search engine optimization has become one of the most cost effective alternative compared to traditional direct marketing methods. The CEO (client) will be interested in any savings that it can make on the company’s current marketing spend. You can tell the CEO that:

* Effective search engine optimization allows your brand to target potential customers at a lower cost per acquisition than methods such as email marketing, magazines or direct mail.
* By securing first page positions in the search engines for your brand and selected keywords, you are guaranteed to increase sales, increase ROI, increase the efficiency of all media spend and improve brand awareness.

2. Measuring ROI from SEO

If the CEO is concerned about demonstrating the ROI of SEO, there are many ways in which this can be managed. You can suggest the following indicators to the CEO as ways of measuring the effects of SEO:

* Website Visits
* Sales (Online/Off line)
* Website inquiries
* Website registrations

3. Corporate affairs

In my opinion managing a brand online is not just the concern of the marketing department but should encompass corporate affairs, customer services and beyond. This is a critical area for the CEO to consider. You can tell him that:

* Ignoring the search dynamic can have bad effects on a corporate image. Take this for example: Land Rover, completely burn in the search engines for their allegedly faulty products are good to highlight. Land Rover search results
http://www.google.co.uk/search?source=ig&hl=en&q=Land+Rover+Discovery&meta
*
* According to a statistic I found in Technorati there are now 109 million blogs online, so if just a few authoritative bloggers discuss a brand negatively it can have really bad consequences in the search engines.

All these factors combined should help to persuade anyone of the importance of SEO. Notice that we’ve hardly highlighted any technical points.

Internet Marketing- "The number one media"

2008-01-09T00:11:00.000-08:00

It is now clear that the Internet has become the fastest and largest media in Sweden. We owe this to the effectiveness and scalability which Internet Marketing provides.

We speculated about this 2 years ago, just around the time Google had become the world's largest media company with a market cap of 80 billion US Dollars in 2005. Google had overtaken media giant Time Warner which had a market cap of 78 million US Dollars at the time.

Not only is Internet more cost effective than all other media channels, it also provides a high targeted value within your specific vertical.

Caroline Sundewall appointed to Getupdated

2007-12-06T00:56:00.000-08:00

Caroline Sundewall known for being at the board of renowned companies such as TeliaSonera, Electrolux, Haldex, Lifco, Ahlsell and Pågen; is now part of Getupdated board of directors.

Getupdated Eastpoint to sell Crystone

2007-12-05T23:50:00.001-08:00

Getupdated former Eastpoint has signed a letter of intention to sell Crystone. Crystone is one of Swedens largest Hosting companies.

Getupdated has now reach a level of 300 employees and it is today one of the worlds largest Search Engine Marketing companies.

Getupdated Internet Marketing acquires Just Search, one of England’s largest Search Engine Optimization companies

2007-10-11T02:22:00.000-07:00

With the acquisition, Swedish Headquartered Getupdated, becomes one of the world largest Search Engine Marketing companies

Stock Market First North, Initials: EAST B

Getupdated Internet Marketing AB (public) has signed a letter of intent to acquire one of England´s leading Search Engine Marketing companies, Just Search Ltd for 115 million Swedish Crowns and a earn out based on the profit for 2008 and 2009.

Just Search is one United Kingdom´s leading search engine marketing companies. Search Engines are the fastest growing and most important area within internet marketing. With this acquisition Getupdated international expansion takes a huge step forward; plus it increases its strength and capacity towards a higher competence within SEO throughout the English speaking market.

-With the acquisition of Just Search we become one of the largest players within search engine optimization in the world, said Mattias Kaneteg, CEO and founder of Getupdated Internet Marketing. We also become one of the few providers which can offer large International Corporation’s world based traffic with the search engines; an area which is in high demand from our clients.

Just Search has offices in England, Australia, USA and France. During the last year the company had a growth of 100% with 40% margins. The company is forecasted to turnover 5, 5 millions GBP-Great British Pounds and a profit generation of 3 million GBP-Great British Pounds.

The high margins are achieved due to yearly contract based agreements. Just Search has a stable client based stock with a 90% contract renewal. The company will be integrated within Getupdated’s operations in England, USA and France.

- We are one of Great Britain’s leading providers for search engine marketing said Paul Yates, CEO and together with his brother Justin Yates, both founder of Just Search Ltd. Together with Getupdated competence and broad coverage in internet marketing, our competitive advantage is complemented. We can now offer our clients a wider and more global portfolio.

Getupdated has had an aggressive growth strategy; this includes the acquisition of 12 corporations during the year 2007. The integration of these new operations has been successful and the result is already showing with an increase in the sales channel. The Getupdated Group has experienced a phenomenal growth of 300 % by which two third parts are organic growth during the year 2007. The company’s goal is to be established on 12 International markets by 2009. The company’s vision is to become one of the leading complete providers of Internet Marketing in the world.

- Internet has become the most important advertising channel for companies and organizations to be able to reach out to potential clients said Mattias Kaneteg. In an increasingly globalized world, for a company to be able to find its target market you need more than a high placement in a search engine, you also need user friendly and high usability website, which covers the needs and demands that the users require. Getupdated offers services for the entire internet chain. With the acquisition of Just Search Ltd our customers can now get access to higher potential business and web traffic from the entire English speaking market.

Earn out rate went up to 115 million SEK and will be divided in two payments. 90 million SEK will be entry payment and 25 million SEK after a period of 12 months. Earn out rate is based on year’s 2008 and 2009 whereby profit is also included. Within shortly an additional shareholder meeting is taking place concerning the implementation of a new matters regarding financing the acquisition of Just Search. November 14, 2007 will be the goal date for entry.

Eastpoint / Getupdated acquires Solarplexus

2007-09-03T23:44:00.000-07:00

Internet marketing company Getupdated Internet Marketing AB acquires Solarplexus Management Europe AB

Getupdated Internet Marketing (public- stock name: East AB- First North) has sign a letter of intention to acquire Internet Strategy and Traffic Analysis company Solarplexus Management Europe AB.

Solarplexus main focus is to help convert Internet visitors into customers. They work with client communication, marketing via the internet and mobile networks. Solarplexus business model results in a clear way from everything regarding web strategy to production, design, implementation and operation of B2B websites, for example company portals, e-commerce and campaign sites.

Internet marketing is structured in 4 main parts: presence, profiling, traffic and conversion. The primary purpose with this acquisition is to strengthen our competence and capacity in order to strengthen profiling while also help build conversion levels to larger accounts. Secondary we count on offering new ways of traffic to Solarplexus customer base”, says Mattias Kaneteg, CEO for Getupdated Internet Marketing.

Solarplexus has core competence within internet strategy and web analytics. Their model is based upon traffic analysis to websites which results in adjustment and developing of the site structure with the purpose of increasing the amount of visitors which transform into an action. The company has clients such as Fritidsresor, Scania and Teracom where they help improve and develop their internet strategy and web communication.

Solarplexus will be integrated in the Getupdated internet Solutions business area. Acquisition date is estimated to be on September 10, 2007.

Solarplexus is a strategically important acquisition for Getupdated. it will strengthen our competence foremost within internet strategy and Web Analytics. The acquisition will further provide an important synergy effect so that together with our services within internet marketing and solutions we can provide a unique offer to the market, says Johan Kadar CEO for Getupdated Internet Solutions.

For more information contact:

Mattias Kaneteg, CEO- Getupdated Internet Marketing AB

+46 73-511 14 44, mattias.kaneteg@getupdated.com

Peter Jörgne, CEO of Solar Plexus Management Europe AB

+46 70-877 32 00, peter.jorgne@solarplexus.se

About Getupdated Internet Marketing:

Getupdated Internet Marketing, formerly Eastpoint AB, delivers a complete range of products and services for marketing on the internet: presence, profiling, web traffic generation and conversion. Getupdated Internet Marketing makes sure customers always have the right tools and competence to reach its clients regardless of where and how. Furthermore we guarantee results in availability, time delivery or that you only pay for the traffic which leads to business.

Getupdated Internet Marketing customers are companies and organizations that want to reach their clients and make business over the internet. Since 1999, the company has helped organizations develop their business online, among them Tele2, Unibet, Intrum Justitia, Gustavsberg and JLindeberg.

Getupdated Internet Marketing has a total of about 200 employees with offices in Stockholm, Gothenburg, Norrköping, Borås, Kalmar, Malmö, Trondheim Norway, Miami, Tampa and London.

Eastpoint is listed on First North and has Mangold Fondkommission as certified advisors. New stock market quote name for Getupdated Internet marketing will be GIM, (Official date for the first trading day will be given shortly).

www.eastpoint.eu

EASTPOINT ACQUIRES FRENCH SEARCH ENGINE MARKETING COMPANY OPTIWORDS

2007-05-22T07:52:00.001-07:00

Eastpoint AB (publ) Daughter Company Getupdated headquartered in Stockholm Sweden took a significant step to broaden its business by officially acquiring French Search Engine Marketing Company OptiWORDS. OptiWORDS focuses on the French speaking region and for the next 12 month its expected turnover is promising.

OptiWORDS founded by entrepreneur Cédric Ménard is a fast growing company whose main focus has been Search Engine Marketing for French companies. The purchase of OptiWORDS is part of the shift under way at Eastpoint (Getupdated) to become one of the largest Search Engine Optimization/ Internet marketing companies in Europe.

Eastpoint (Getupdated) has already made three strategic Internet marketing technology acquisitions in Sweden on the 1^st half of this year. Now as Getupdated focuses on its international expansion, OptiWORDS serves as a ground base to continue expansion in Europe and soon the United States with the acquisition of eTrafficJams.

“A fusion with Getupdated means that we can offer a diverse portfolio within Internet Marketing to our clients in France”. “As the French market grows it is quite important to offer our market different possibilities within the Internet Marketing field”- said Cedric Menard CEO for OptiWORDS.

“Internet marketing grows between 30 to 40% per year in France; this makes the market conditions favorable for quick growth and good profits”. As Getupdated has a diverse rich product line offering, OptiWORDS existing client can benefit of our added value” said Mattias Kaneteg CEO for Getupdated AB.

For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444, mattias.kaneteg@getupdated.se

Cédric Ménard, CEO OptiWORDS AB
+33 170 901 139 cedric.menard@optiwords.com

About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
Crystone AB; web hosting, co-location, dedicated servers and domain names
Getupdated AB; is the largest Search Engine Marketing Company in Sweden.
Products: Internet marketing, Search Engine Optimization, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrkping,
Borås, Malm, Kristiansad, Trondheim, Oslo, Miami and London. Eastpoint is listed in the Swedish NGM Stock Market (Initials EAST B)
www.eastpoint.eu

Eastpoint Getupdated- launches new product SEO-Pay per Action

2007-05-21T04:32:00.000-07:00

Eastpoint AB (publ) daugher company Getupdated AB launches a new product within SEO (Search Engine Optimization). The product is call SEO PPA; Search Engine Optimization Pay Per Action. Getupdated is the first company in Sweden with this revolutionary product.

SEO PPA will be done in two parts; the first is traditional search engine optimization of 5 to 10 keywords for example in Google, Yahoo or MSN. The other half is that Getupdated via Affiliators system measures purchasing on real time. This means that Getupdated clients will only pay for the money or action it generates.

Since the acquisition of MIG Group, Getupdated is the leader when it comes to having Swedens most qualified SEO team, by adding the acquisition of Affiliator and their system, the results are the adaptability which forms the missing link which makes the Swedish market have this unique product.

The development of PPA has clearly matured within markets like England and USA. As the advertisement market has matured and become more knowledgeable in Sweden, also has the demand for newer and more innovative ways of marketing. CEOs, marketing directors and advertisers have a higher demand for this way of result driven advertisement. The trend is companies are no longer happy with simply advertising without being able to measure the results of their advertisement money.

We have yet to see all the other large affiliate networks for example Tradedoubler, Advertising and Zanox provide this exceptional service. Likelihood for that is that they dont provide Search Engine Optimization as a service.

The product has been in full operation within Getupdated sister company Crystone and the results have been better then expected.

Through PPA, Internet marketing takes the final step towards a company being able to directly connect with advertisement cost and sales revenue. We calculate that our PPA solution will speed up the market shift of money from traditional advertisement towards the new era of Internet Advertisement

With SEO PPA we can take active participation in all the countries we have entered. Within a short time of Affiliators acquisition we have created the margins towards cost development to push forward this revolutionary product, said Mattias Kaneteg CEO for Getupdated and founder of Eastpoint.

For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444, mattias.kaneteg@getupdated.se

About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
Crystone AB; web hosting, co-location, dedicated servers and domain names
Getupdated AB; is the largest Search Engine Marketing Company in Sweden.
Products: Internet marketing, Search Engine Optimization, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing

Getupdated to buy USA SEO company eTrafficJams

2007-04-27T05:55:00.000-07:00

Eastpoint (Getupdated) Signs Letter of Intent to Buy USA Search Engine Optimization Company eTrafficJams

Stockholm/Florida April 27 — EASTPOINT (public) daughter company GETUPDATED headquarter in Stockholm Sweden said Thursday that it had agreed to buy eTrafficJams, a renowned USA Florida based Search Engine Optimization company that helps websites with Internet marketing, as EASTPOINT (GETUPDATED) tries to grab a bigger share of the booming global market in Internet Advertisement.

The deal would be EASTPOINT (GETUPDATED) first major acquisition in the United States with plans of continuing expansion. “If you want to get a good hold on the USA Search Optimization sector, eTrafficJams is one of the best bet,” said Mattias Kaneteg CEO for Getupdated.

Internet advertisement grows faster then 25 percent per year, according to media sources. Eastpoint (public) is a healthy growing stock and for the last year has had reputation for quality acquisitions within the Internet Marketing field. Getupdated which is owned by Eastpoint (public trade name: EAST B) and with a fascinating growth of 437% on the first quarter, already owns Media Analys, MIG Group, Affiliator (selected top 10 Internet company in Sweden) and RYCE Media which are renowned Search Engine/ Internet Marketing companies in the Nordics.

eTrafficJams’s main business model is Search Engine Optimization based on Pay for Performance; this means that clients only pay a monthly fee for top 10 organic search engine rankings. The company operates out of Florida State but with Getupdated its potential reach will be expand through all of the United States and Europe. EASTPOINT (GETUPDATED) hopes to boost its Internet advertising presence in USA after it has open in UK and Norway.

“Eastpoint Getupdated is a great fit for our organization – we can compliment our existing range of services with their actual offering” said Michael Pedone CEO of eTrafficJams.

For further information, please contact:

Eric Forsner, CEO Eastpoint AB
+46 070-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated
+46 0735-111 444, mattias@eastpoint.se

About Eastpoint:
Eastpoint’s mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce..
Crystone AB; web hosting, co-location, dedicated servers and domain names
Getupdated AB; Internetmarketing Search Engine Optimization, through Search Engine Marketing, Banner Network and Affiliate Marketing.

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansad, Trondheim, Oslo, Miami and London Eastpoint is enlisted in the Swedish NGM Stock Market (Initials EAST B). www.eastpoint.eu

Eastpoint (SEO)opens in UK (Getupdated)

2007-03-06T05:32:00.001-08:00

Eastpoint daughter company Getupdated opens in England

NGM:EAST B

Eastpoint AB (publ) daughter company Getupdated opens with full range in the English market through its opening of a sales office in London. The company full product range will be the same as the Swedish offering with affiliate marketing, banner network, sponsored links and Search Engine Optimization (SEO). Business activity will commence the 1^st of April and operations will take full course around the 1^st of May, 2007.

Offices will be located in Covent Garden in Central London. The position has been essential for the possibility of recruiting people with education within the Internet Marketing branch and high merits. The selected Sales Director will also embark in the role of a salesman; and there will be a total of 8 people which will commence from the start. For reassure maximum cost effectives and safeguard large scale advantages we move technicians from Sweden

-Internet Marketing grows at a rate of 25-40% in England. We have high hopes with this market and we are counting on a higher organic growth then currently. We are searching for suitable candidates so that we can grow even faster said Mattias Kaneteg CEO for Getupdated AB.

Eastpoint buys Media Analys and projects great turnover

2007-02-26T06:18:00.000-08:00

It seems as if our Internet Marketing growth never ends! especially with our last press release, please read:

Eastpoint to grow further by agreeing to buy SEO company Media Analys while projecting turnover goal for Getupdated one of Eastpoints daughter companies.

(NGM: EAST B)

Eastpoint AB (publ) said that it had agreed to buy 51% of shares from Media Analys Trisodum AB a Swedish Search Engine Optimization company. The acquisition should take effect latest 1/3 2007. Getupdated’s turnover goal is said to be 65 Million Swedish Crowns with a running rate goal of 150 Million Swedish Crowns.

Media Analys has around 400 yearly repetitive subscription clients and is growing at a rate of about 100 new clients per month. The company is a relatively new starter yet their 3 founders have over 10 years of Internet marketing experience. Media Analys client base is mostly small and medium-large companies with supply in Search Engine Marketing.

- Getupdated moves forward with this acquisition so that this way we have a team of Sweden’s most driven Search Engine Marketing entrepreneurs, while securing the continuation of our growth here. Now we can focus on developing our growth in USA and starting up in England said Mattias Kaneteg CEO for Getupdated AB.

- For us at Media Analys AB is a great satisfaction to become part of the Eastpoint group. Media Analys as well as Eastpoint is distinguished for a strong driving force, high growth and a successful future. With Eastpoint behind our back we can now grow at a considerable faster rate while opening the possibility of cross selling within the 2 company’s client base. The market for Media Analys is growing strong and together with the Eastpoint group we are now placed in the course to become one of Europe’s biggest player within Search Engine Marketing said Marcus Everflod, CEO for Media Analys AB

- With Media Analys we now have a clear lead compared to all other Search Engine Optimizatio companies in Sweden said Luar Buso Vice President for Getupdated.

For further information, please contact:
Eric Forsner, CEO Eastpoint AB
+46 070-601 65 18

Mattias Kaneteg, CEO Getupdated
+46 0735-111 444

Marcus Everflod, VD MediaAnalys AB
0735-966 896, marcus@mediaanalys.se

About Eastpoint:
Eastpoint's mission is to help companies develop their businesses on the Internet. We help over 55 000 clients with:
• Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce.
• Crystone AB; webhosting and webbhotell and hosting solutions.
• Getupdated AB; Internetmarketing Internetmarknadsföring through Search Engine Marketing, Banner Network and Affiliate Marketing.

Eastpoint group has 107 employees in our Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansad, Trondheim and Oslo. Eastpoint is enlisted in the Swedish NGM Stock Market. www.eastpoint.eu

www.luar.se

EASTPOINT OPENS IN UNITED STATES WHILE ACQUIRING NENO WEBHOSTING.

2007-02-23T02:14:00.000-08:00

Eastpoint AB (publ) daughter company Getupdated opens with full range in Miami, USA. Daughter Company Crystone AB officially signs for the acquisition of web hosting company Neno. Acquisition takes effect February 22, 2007.

The 1^st of March Getupdated starts business activity in Miami USA. Operations will take full course around 1^st of April, 2007. The company full product range will be the same as the Swedish offering with affiliate marketing, banner network, sponsored links and Search Engine Optimization . The company selects Andreas Linnuste as Managing Director. Andreas is a Swedish entrepreneur who has been living and working in Miami for the last 7 years.

“It is a great feeling to officially open our doors in USA” especially after the increasing question from Swedish clients who want to market their products in USA. Furthermore it is presently the right timing for us to communicate with American clients said Mattias Kaneteg VD for Getupdated AB.

"With the increasing growth of Internet Marketing it is a great timing to open our business in USA" said Luar Buso Vice President for Getupdated.com

Neno is a small yet fast growing web hosting company with a strong and positive trademark. Turnover is calculated to amount up to 3 Million Swedish Crowns for 2007 and the number of clients is around 2000.

With our new data center automation solution PEM, it is easier for us to integrate our acquired client stock through a standardized way and without it becoming an issue for our new clients. We have the capacity and technical knowledge to provide Nenos clients with quality support said Joakim Frid VD for Crystone AB.

Purchasing price amounts to 1 944 000 Swedish Crowns which was paid with 4 984 000 new share issues. Decision on new share issues will be shorted in the shareholders meeting April 12^th 2007.

For further information, please contact:

Eric Forsner, CEO Eastpoint AB
+46 070-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated
+46 0735-111 444, mattias@eastpoint.se

Luar Buso, Vice President

+46 073 440 53 60, luar.buso@eastpoint.se

Joakim Frid, CEO Crystone AB
+46 0705-222 072, joakim.frid@crystone.se

About Eastpoint:
Eastpoint’s mission is to help companies develop their businesses on the Internet. We help over 55 000 clients with:

· Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce..
· Crystone AB; webhosting and webbhotell and hosting solutions.
· Getupdated AB; Internetmarketing Internetmarknadsföring through Search Engine Marketing, Banner Network and Affiliate Marketing.

Eastpoint group has 107 employees in our Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansad, Trondheim and Oslo. Eastpoint is enlisted in the Swedish NGM Stock Market. www.eastpoint.eu

Search Engine Marketing Revolution in Sweden

2007-02-12T01:36:00.000-08:00

As Vice President for Getupdated- Internet Marketing I would like to First of all thank you for a fun weekend… It was great to see you all and have our own unique Sales Power meeting. After bringing in such good business and rapidly becoming the fastest growing Search Engine Marketing in Sweden, we deserved a great night out!

For 2007 under my leadership I will make sure that Getupdated becomes the largest Search Engine Marketing Company in Sweden and obviously we are well on the way. I will be working with some original ideas and some defying concepts which many others would only wish to get their hands on. If I would tell you the secrets…I would have to hire you!

Some of the topics I covered in the sales meeting were the release of Time magazine person of the year.

Every year Time magazine appoints a Person of the year edition. If you notice in this link http://www.time.com/time/magazine/article/0,9171,1569514,00.html this year it is YOU- US. I found this quite interesting because this is exactly the industry we are working with- The World Wide Web.

Companies like us are in control of the information age which is in my opinion the most powerful media today- INTERNET. If you are pursuing a career into an exciting field, look no further!! You found it- this is it!! We are working for the greatest industry today and that is Internet Marketing. Companies like GetUpdated will be driving the revolution that will yield the marketing power of Sweden in 2007. Great! I can already smell the cash!

A few years ago, newspapers, radio and TV where consider the great power… today it is companies like us who are sitting on that immense power. The word is out there so it is up to us to work hard and have clients coming to our side. We are preaching marketing directors and entrepreneurs about the benefits of Internet marketing. An overwhelming majority still waste their budget on untargeted marketing when Internet Marketing would yield them a higher return for less money!

Everyday I read the newspaper and I still see people spending over 200,000 SEK for 1 ad in the newspaper or subway. Ufff!! What an overwhelming amount of money when you compare that I can bring him a client directly at the time he is looking to spend on his products and services for less then 2 SEK. If they would give us their budget we would do wonders! So personally I push our sales with power!!

We are slowly educating Marketing Directors to understand our industry. The leads are everywhere around you, when you read the news, when you drive your car and when you go shopping. It is my mission to make sure our industry becomes the first thing a marketing director thinks about. First Internet Marketing, the other investments come 2nd!

Like Danny Sullivan said: Search is hottest marketing topic in the world today!! Period!

There will be much more exciting news that I announced when it is official.

Best Regards,

Luar Buso

Vice President (Getupdated-Internet Marketing)

Eastpoint buys Affiliator.com

2007-02-01T01:54:00.000-08:00

Eastpoint AB: (publ) is officially finished with the acquisition of Affiliator AB.

NGM: EAST B

Eastpoint AB: (publ) is officially finished with the acquisition of Affiliator AB. Affiliator helps companies to market their products via the Internet. Together with Affiliator will Getupdated (Daughter Company to Eastpoint AB) become a complete Internet marketing company with products like Search Engine Marketing, Banner Network and also affiliate marketing. The agreement was signed Jan 31/2007 and acquisition follow through in process February 1/2007, (a month earlier then announced).

The acquisitions amounted to 10 500 000 SEK with payment amount to 70 000 000 newly emitted shares. The board has the authority for this through the share holders meeting. In addition Eastpoint will pay turnover related fees after every 6 respective 12 months. The cost for this is a maximum of 2MSEK cash payment. The three principals hold a technical option with a two year currency, corresponding 1,0% of the present number of shares which amounts to 1 090 873 138.

Affiliator is a young technical company with its own build affiliate technology and a fast growing network of affiliates. Both founders follow Eastpoint with the acquisition and they will continue to pass knowledge within the group.

Eastpoint AB: Stock market Company to grow further by agreeing to buy Affiliate marketing company Affiliator AB

2007-01-29T00:39:00.000-08:00

Eastpoint AB: Stock market Company to grow further by agreeing to buy Affiliate marketing company Affiliator AB

(NGM: EAST B)

Eastpoint AB said Monday that it had agreed to buy Affiliator AB a Swedish company that matches advertisers through the internet with Internet media and e-commerce sites, as Getupdated tries to grab a bigger share of the fast growing global market in Internet Advertisement. Affiliator helps companies to market their products via the Internet. Together with Affiliator will Getupdated (Daughter Company to Eastpoint AB) become a complete Internet marketing company with products like Search Engine Marketing, Banner Network and also affiliate marketing. The letter of intention was signed today and the acquisition will take effect the latest 1/3 2007.

“With the acquisition of Affiliator we become the most complete Internet Marketing Company in Sweden. Via Eastpoint group 55,000 Clients in Sweden and Norway we already have an existing client base and advertisement settlement. Now together we can roll the concept through all of Europe. Our fist market after Sweden and Norway will be England” said Mattias Kaneteg CEO for Getupdated- Internet Marketing

"It is easier for our clients to combine a one stop solution for all of their internet Marketing needs" said Luar Buso Vice President for Getupdated- Internet Marketing and sole consulting firm Luar Internet Marketing

“It fulfils a complete solution to combine both Eastpoint’s technique and existing client base along with our strategic expansion. Now we can give Advertising and Tradedoubler a good match” said Emil Paulsson, founder and CEO of Affiliator AB.

The letter of intention is officially signed and acquisition will take effect latest 1/-2007

For more information, please contact:

Luar Buso, Vice President (Getupdated Internet Marketing)

luar.buso@eastpoint.se

Swedish Internet Marketing Keywords

2007-01-26T06:09:00.000-08:00

I've been living in Sweden for the past 4 years, after my departure from New York. My main focus has been directed towards Internet Marketing in Europe yet Sweden has been my direct specialization and main focus point.

On my next posting we will discuss several Swedish Internet Marketing topics. You can write to me at luarbuso@gmail.com if you have content i can publish on the following keywords:

Internet Marketing Topics

2007-01-20T06:11:00.000-08:00

In my next posting I will be covering some common Swedish SEO topics for the English speaking community. For more information go to: Luar

The Categories are:

Globalwarming awareness2007 (Global Warming Awareness Sweden)

2007-01-15T12:57:00.000-08:00

The keyword selected for the SEO world Championship was Globalwarming awareness2007

Here are some of the links selected to read more about the subject:

For more information on Global Warming you can go to:

http://www.greenpeace.org/international/

http://www.nationalcenter.org/Kyoto.html

http://www.nationalacademies.org/

http://www.globalwarming.net/

http://www.policyalmanac.org/environment/global_warming.shtml

http://library.thinkquest.org/C006156/main.htm

http://www.epa.gov/climatechange/

http://environment.about.com/od/globalwarming/tp/globalwarmtips.htm

The SEO World Championship is proud to be of help towards life threatening issue! Together with simple free actions we can help stop this!

We need to spread awareness! Do so!

For more information you can email us at: info@eastpoint.se

Luar

2007-01-15T12:32:00.000-08:00

Luar is the website www.luar.nu (The focus behind this site is to promote SEO resellers in the Swedish Market or sökmotoroptimering återförsäljare or seo återförsäljare) through Getupdated.

If you want to become an SEO reseller with an amazing favorable commission please contact luar at luar.buso@eastpoint.se
Or visit his temporary website at www.luar.nu

Media companies are welcome to contact me at luar .nu
Luar currently provides:

Training in SEO (sökmotoroptimering) for Sweden
Complete Support
One of the most complete links solutions in the Swedish market
Updates in the industry
Competitive proof- SEO World Championship site
The most experienced SEO technicians in the Swedish Market (Marcus Westberg)
Money Back Guarantee
Ranking
End to End internet marketing solutions
Acquisitions of TOP SEOs in the market (Only trust the best- Highest top links- Just type Sökmotoroptimering in Google.se
Complete Search Engine Friendly CMS

Contact Luar to become a partner

Luar

Getupdated

2007-01-15T12:01:00.000-08:00

Getupdated Internet Marketing is the new name for the old Eastpoint Media. Getupdated is a part of the Eastpoint group which is a company registered in the Swedish Stock Market NGM.

Getupdated is among or probably the only End to End Internet Marketing company in Scandinavia. Most of the services are directed towards helping companies in Scandinavia discover the wonders and cost effectiveness of SEO, SEM and Internet Marketing in General.

As Vice President for Getupdated we are currently focusing in building a complete solution which will provide direct results when people search for a company product and services. Many people in the industry know us for being the sponsors for the SEO World Championship which recent keyword is Globalwarming awareness2007.

Getupdated just recently released a new banner network, so if you want to advertise on a CPM basis or basically make money with your website, you can email us at: info@eastpoint.se

About GetUpdated- Internet Marketing
GetUpdated- Sökmotoroptimering is a wholly owned subsidiary of Eastpoint AB (publ). We are an Internet marketing agency focusing on search engine optimization and advertising on the Internet. Our primary goal is to generate traffic and create new business for our clients.

Internet Marketing- A Swedish Marketing Directors Dream

2007-01-08T06:36:00.000-08:00

Every year Time magazine appoints a Person of the year edition. If you notice in this link http://www.time.com/time/magazine/article/0,9171,1569514,00.html this year it is YOU- US.
I found this quite interesting because this is exactly the industry we are working with- The World Wide Web.

Companies like us are in control of the information age which is the most powerful media today- INTERNET. If you are pursuing a career into an exciting field, look no further!! You found it- this is it!! We are working for the greatest industry today, which is Internet Marketing. Companies like GetUpdated will be driving the revolution that will yield the marketing power of Sweden in 2007. Great! I am already thinking money!

The word is out there so it is up to us to work hard and have clients coming to our side as a complete end to end internet marketing provider. It is our job to preach marketing directors in Sweden about the benefits of Internet marketing. Many of them are still wasting their budget on unnecessary and poor cost effective marketing ideas (Traditional Marketing as we call it) when they should be putting it on the internet which is the MOST COST EFFECTIVE WAY TO ADVERTISE IN 2007.

Everyday I read the newspaper and I still see people spending over 200,000 SEK for 1 ad in the newspaper or subway. Ufff!! What a waste of money when you compare it to the fact that I can bring him a client directly at the time he is looking to spend on his products and services for less then 2 SEK. If they would give us their budget we would do wonders! This is the reason I push the sales out with power!! Most Marketing Directors need our help to understand that as it is a relatively new industry. You will find the leads everywhere around you, when you read the news, when you are taking the bus, when you go shopping. It is our duty to make sure our industry becomes the first thing a marketing director thinks about. First Internet then the rest comes 2nd!

Search is hottest marketing topic in the world today!! Period! Any Marketing Director in Sweden ignoring this WILL LOOSE MARKET SHARE.

Get Updated will be expecting 2007 to come with great power, yet we need more Marketing Directors to realize this in order to make this a true success.

General News:

Integration- Eastpoint Media becomes GetUpdated (Internet Marketing).

SEO Blog- We will constantly be writing articles and news regarding the SEO World. http://seo.eastpoint.se/ (Check out my latest article on Social Media) ;-)

Marcus Westberg our SEO technician won the largest SEO championship.

SEO World Championship- Has become the largest SEO Event in the World.

There will be much more exciting news that will be announced when it is official. If you are a Marketing Director in Sweden or Scandinavia hoping to make a home run for your company… Give me a call at +46 73 440 53 60

Marcus Westberg from Getupdated is Sweden Best SEO Technician

2007-01-07T10:26:00.000-08:00

Marcus Westberg from GetUpdated has been pronounced winner of the largest SEO Championship in 2006

For a few years now we've been educating Marketing Directors in Sweden about the importance of Search Engine Optimization. As they realize how important it is to act today not tomorrow, Getupdated is focusing on being the best in SEO (Sökmotoroptimering in Swedish) at a world wide basis. The Largest SEO competition in 2006, “carcasher.com” ended on New Year’s Eve with a Swedish victory. Getupdated Marcus Westberg has been crowned as winner with enormous admiration among the SEO community.

Swedens best SEO technician Marcus Westberg has been the first Swede ever to win a competition of this magnitude and great dignity.

“I am extremely excited to have won this competition. It was amazing to be able to end up as winner of the largest SEO contest in the World!” “Also this is a great opportunity to put Sweden on the map as a strong SEO participant worldwide”. Said Marcus Westberg technician for Getupdated Internet Marketing.

With this said the SEO World Championship starts at a good pace for Getupdated, accompanied with technicians that have a leading advantage and great knowledge in SEO.

“Coming from New York City, I enjoy working with the best" "When we hired Marcus Westberg we knew that we had a winner in our SEO team". At Getupdated Internet Marketing, we only want the best of the best representing our clients” "We make Marketing Directors in Sweden look good" said Luar Buso Vice VD (Vice President) for GetUpdated Internet Marketing when interviewed by the local press.

For further information and prices for SEO services please contact:
Luar Buso, Vice President for GetUpdated
luar.buso@eastpoint.se
Tel.: +46 8-506 77 120

Social Media Optimization: A New Space for Marketing Directors

2006-12-13T02:22:00.000-08:00

Social Media Optimization: The New Wave in Online Marketing

Online Marketing has been channeled through several phases’ SEO, internet marketing, pay per click, banners, affiliates, marketing through email and other similar terminologies. Recently, the latest talk in the industry seems to be social media optimization. Consequently; many search engines have tried to adapt their views to move around this particular topic. Assuringly enough, the focus on optimizing for social media grows roots around a similar purpose to that of Internet Marketing, which is that of gaining qualified traffic. Thus the goals are the same the methodology is driven in a different way.

Social Media Optimisation helps gain links. This is the reason why many websites are rushing to collect the fruits of this hyped new industry. To optimize a site for social media we do not encourage abandoning your site. Forgetting to add fresh quality content and creativeness to your site makes spiders classify you as what we would call “web boredom status”. Attracting social media will push you towards becoming a “journalist”. The more valuable information you provide to your clients, the more attention you will gain towards accomplishing within their particular needs.

There are many ideas to generate good social media interaction. For example:

1. Adding a corporate blog is a great idea, however there are many other alternatives, for example creating white papers, press releases and writing business articles.

2. Bookmarking and tagging: Websites like:

• http://del.icio.us/
• http://www.stumbleupon.com/
• http://www.yoono.com/
• http://www.technorati.com

3. Promote your content: If you have videos, PDF and Audio files, submit them to different portals, sites, video and audio search engines. Let other site owner’s use your content, one way of doing this is http://www.addthis.com. It will help visitors subscribe to your feeds, and promote it to the social services, sending you back more traffic.

4. Make your codes accessible through copy and paste format so that others embed it on their sites. One good example is www.youtube.com.

Social media optimization is an effective way to promote your website. Regardless its via a video production or online video advertising, the whole idea is to reach as many potential prospects as possible ideally through a short time cycle with relevant information for those who search for your services. The more you promote your content on the web; you will increase the number of visitors and links you can get for your site. Those which capitalize at the right time will be able to sit back and enjoy the benefits of successful marketing.

For more information or consultancy on this topic, you contact me at luarbuso@gmail.com or visit our website http://www.eastpointmedia.se.

About Luar Buso:

Luar Buso is an Internet Marketing Consultant, Entrepreneurship Professor and Online Marketing Strategist. Currently works as the Vice President for an Internet Marketing company in Stockholm call Eastpoint Media.

SEO World Championship

2006-12-11T06:59:00.000-08:00

SEOWorldChampionship.com – the World's Largest SEO contest in 2007

Interest for Search Engine Optimization (SEO) has an explosive development amongst companies worldwide. The development of SEO within the Internet community has led to a number of competitions within SEO. The 15^th of January 2007 gives start to the SEO World Championship along with some promising prizes. The contestant with the most developed SEO skills and the ability to achieve high rankings on the primary search engines within the predetermined search phrase will win a brand new car.

Search engine marketing is a growing part of media investments. Today it has achieved overall winner and fastest growing media within Internet marketing. As interest grows a number of smaller competitions within SEO have been launched both by companies and private initiatives.

Eastpoint Media has now taken these challenges a step further and thereby arranging a yearly worldwide competition in search engine optimization. The prizes are yet the highest in the industry, claim attractive prizes such as a brand new car, a Caribbean cruise and a plasma TV.

The contest www.seoworldchampionship.com is expected to become the largest yearly SEO contest. Eastpoint Media wishes to set an international standard for SEO-contests on a professional level and consequently promote the importance of SEO through out the marketing community. The contest will be done in an annual basis and it is expected to have participants from all over the world.

The whole idea is to create consciousness and awareness amongst the marketing community by promoting SEO and it's importance in the advertising world today" said Luar, Vice President Eastpoint Media

To join the competition participants must optimize their own page to match a predetermined combination of words. The participant with the highest ranking on an average percentage basis from the three main search engines will be determined as Winner. The keyword will be announced the 15^th of January 2007 thereby commencing the competition, up until the 1^st of May 2007.

On the website http://www.seoworldchampionship.com/ visitors can see the 100 highest ranked websites/participants, along with more information regarding the competition rules. The SEO World Championship will follow all guidelines and regulations set by the search engines.

For further information, please contact:

info@seoworldchampionship.com

About Eastpoint Media
Eastpoint Media AB is a wholly owned subsidiary of Eastpoint AB (publ). We are an Internet marketing agency focusing on search engine positioning and advertising on the Internet. Our primary goal is to generate traffic and create new business for our clients. Eastpoint Media has already helped numerous clients improve their online business.

www.eastpointmedia.se

About Eastpoint
Eastpoint’s mission is to help companies develop their businesses on the Internet. A website should be inexpensive to operate, user-friendly, have many visitors and, most importantly, generate business. We help our 55 000 clients with a whole range of services, including web hotels, hosting solutions, Internet marketing and web production with content management systems and e-shop solutions. The Eastpoint Group has 95 employees at offices in Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansand, Trondheim and Oslo. Eastpoint is listed on the NGM Stock Exchange.

Search Engine Strategies Chicago 2006

2006-11-29T00:12:00.000-08:00

Along with Mattias Kaneteg (CEO of Eastpoint) and Markus Jalmerot (CTO SEO) I will be attending one of the world largest search engine strategies event. Search Engine strategies will update us on the latest issues regarding Search Engine Marketing. For more information go to: http://www.searchenginestrategies.com/sew/chicago06/

Best Regards,

Luar Buso
Vice President
Eastpoint Media
http://www.eastpoint.se

Luar Buso

2006-11-29T00:04:00.000-08:00

Internet Marketing Consultant / Search Engine Marketing

Hi my name is Luar Buso. I am an Internet Marketing Consultant, Professor and Online Marketing Strategist. Currently I am the Vice President for an Internet Marketing company in Stockholm call Eastpoint Media http://www.eastpoint.se

Review of my credentials will confirm that I have served as the catalyst for successful marketing, customer loyalty and business development initiatives, complemented by high calibre general management qualifications and a proven track record in delivering value to client organizations.

Example of my work is that of providing outstanding leadership performance in both start up and turnaround efforts, where I’ve built one operation from start up to 24 million sek turnover with a 90% year growth rate. My achievements for clients are clearly and equally notable, currently driving double / triple ROI and contributions in customer loyalty.

Among the main stream of qualities you will stumble upon strong communication skills acoompanied by dynamic presentation / public speaking style. One of my greatest strengths is my ability to build relationships within and outside an organization. This includes C-level executives of Fortune 500’s, management teams, professional staff, and conference audiences.

I kindly invite you to take a tour around my blog to learn further about my experience and the conviniences of having us as consultants for your organization.

Yours truly,

Luar Buso

http://www.luar.nu

Management Consultant

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