Eastpoint / Getupdated acquires Solarplexus

Internet marketing company Getupdated Internet Marketing AB acquires Solarplexus Management Europe AB

Getupdated Internet Marketing (public- stock name: East AB- First North) has sign a letter of intention to acquire Internet Strategy and Traffic Analysis company Solarplexus Management Europe AB.

Solarplexus main focus is to help convert Internet visitors into customers. They work with client communication, marketing via the internet and mobile networks. Solarplexus business model results in a clear way from everything regarding web strategy to production, design, implementation and operation of B2B websites, for example company portals, e-commerce and campaign sites.

Internet marketing is structured in 4 main parts: presence, profiling, traffic and conversion. The primary purpose with this acquisition is to strengthen our competence and capacity in order to strengthen profiling while also help build conversion levels to larger accounts. Secondary we count on offering new ways of traffic to Solarplexus customer base”, says Mattias Kaneteg, CEO for Getupdated Internet Marketing.

Solarplexus has core competence within internet strategy and web analytics. Their model is based upon traffic analysis to websites which results in adjustment and developing of the site structure with the purpose of increasing the amount of visitors which transform into an action. The company has clients such as Fritidsresor, Scania and Teracom where they help improve and develop their internet strategy and web communication.

Solarplexus will be integrated in the Getupdated internet Solutions business area. Acquisition date is estimated to be on September 10, 2007.

Solarplexus is a strategically important acquisition for Getupdated. it will strengthen our competence foremost within internet strategy and Web Analytics. The acquisition will further provide an important synergy effect so that together with our services within internet marketing and solutions we can provide a unique offer to the market, says Johan Kadar CEO for Getupdated Internet Solutions.

For more information contact:

Mattias Kaneteg, CEO- Getupdated Internet Marketing AB

+46 73-511 14 44, mattias.kaneteg@getupdated.com

Peter Jörgne, CEO of Solar Plexus Management Europe AB

+46 70-877 32 00, peter.jorgne@solarplexus.se

About Getupdated Internet Marketing:

Getupdated Internet Marketing, formerly Eastpoint AB, delivers a complete range of products and services for marketing on the internet: presence, profiling, web traffic generation and conversion. Getupdated Internet Marketing makes sure customers always have the right tools and competence to reach its clients regardless of where and how. Furthermore we guarantee results in availability, time delivery or that you only pay for the traffic which leads to business.

Getupdated Internet Marketing customers are companies and organizations that want to reach their clients and make business over the internet. Since 1999, the company has helped organizations develop their business online, among them Tele2, Unibet, Intrum Justitia, Gustavsberg and JLindeberg.

Getupdated Internet Marketing has a total of about 200 employees with offices in Stockholm, Gothenburg, Norrköping, Borås, Kalmar, Malmö, Trondheim Norway, Miami, Tampa and London.

Eastpoint is listed on First North and has Mangold Fondkommission as certified advisors. New stock market quote name for Getupdated Internet marketing will be GIM, (Official date for the first trading day will be given shortly).

www.eastpoint.eu