Friday, December 21, 2012

8.1 million dollars in advertising deals for Gangnam Style

According to claims PSY Gangnam style- the most watched video in YouTube history (1 billion views) has reach an approximate 8.1 us dollars in ad sales revenue alone.

It is interesting to see that just the content around the video Gangnam Style has produced millions of views on its own. Example of this is an approximate 20 million views to just fan tributes in a sole day. With the rise of online video we see advertising in the different online TV channels for example: Ziike we see an amazing rise of advertising revenue dedicated to this content.

Gangnam style is a true phenomenon and a powerful proof of how online video is redefining media. 

Some fun facts about Gangnam Style are:
1. It is the most seen video in the history of YouTube.
2. It comes second to Justin Bieber's "Baby" video.
3. Gangnam style remix alone reached a total of 200 million views.
4. It took Gangnam style only 5 months to reach this amazing growth.
5. Since summer their has been an approximate 2.9 million downloads.
6. It is the first time a korean artist rank's first on the United States iTunes chart.
7. Gangnam style has been the number one video in more than 30 countries.

 All in all we can only say: Congratulations PSY.

Friday, February 25, 2011

Ziike joins the Luxury Network

Ziike joins The Luxury Network Sweden

The Luxury Network Sweden announced today that Luar Buso and his company Ziike Videoproduktion & Online marketing AB joined as a member of its network. Following on from the success of its previous Internet Marketing ventures Luar Buso and Ziike are now targeting the fast growing and popular Online Video market.

For more information:

http://www.mynewsdesk.com/se/view/pressrelease/ziike-joins-the-luxury-network-sweden-585316

Tuesday, October 12, 2010

Thursday, March 25, 2010

Webbdagarna- The future of online video

Yesterday i had the opportunity to be a part of a panel of experts which discussed at Webbdagarna The future of online video advertising.

http://internetworld.idg.se/2.1006/1.305251/pa-natet-blir-video-socialt

Tuesday, December 29, 2009

Bill Gates and it's 5 year death prediction of television

Will TV be dead in the next 5 years? Well, according to Bill Gates this could perhaps be a possibility. On the World Economic Forum, Bill Gates predicted the disuse of television in next five years. "I'm stunned how people aren't seeing that with TV, in five years from now, people will laugh at what we've had".

As we see the powerful growth and speed of online video, TV as we know it might end up being just a piece of hardware which distribution will be powered by the internet.

Lets see if these predictions stand after all we only have 5 years to prove it.

Online Video

Online Video is now the fastest growing media in the history of overall media. Ziike is now capitalizing on this area. Several online video campaigns have been launched where the number of views is increasing rapidly. Video stands for a response of 40 to 50%. Technically this is highest in the industry.