Tuesday, May 22, 2007

EASTPOINT ACQUIRES FRENCH SEARCH ENGINE MARKETING COMPANY OPTIWORDS

Eastpoint AB (publ) Daughter Company Getupdated headquartered in Stockholm Sweden took a significant step to broaden its business by officially acquiring French Search Engine Marketing Company OptiWORDS. OptiWORDS focuses on the French speaking region and for the next 12 month its expected turnover is promising.

OptiWORDS founded by entrepreneur Cédric Ménard is a fast growing company whose main focus has been Search Engine Marketing for French companies. The purchase of OptiWORDS is part of the shift under way at Eastpoint (Getupdated) to become one of the largest Search Engine Optimization/ Internet marketing companies in Europe.

Eastpoint (Getupdated) has already made three strategic Internet marketing technology acquisitions in Sweden on the 1st half of this year. Now as Getupdated focuses on its international expansion, OptiWORDS serves as a ground base to continue expansion in Europe and soon the United States with the acquisition of eTrafficJams.

“A fusion with Getupdated means that we can offer a diverse portfolio within Internet Marketing to our clients in France”. “As the French market grows it is quite important to offer our market different possibilities within the Internet Marketing field”- said Cedric Menard CEO for OptiWORDS.

Internet marketing grows between 30 to 40% per year in France; this makes the market conditions favorable for quick growth and good profits”. As Getupdated has a diverse rich product line offering, OptiWORDS existing client can benefit of our added value” said Mattias Kaneteg CEO for Getupdated AB.

For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444, mattias.kaneteg@getupdated.se

Cédric Ménard, CEO OptiWORDS AB
+33 170 901 139 cedric.menard@optiwords.com



About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

  • Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
  • Crystone AB; web hosting, co-location, dedicated servers and domain names
  • Getupdated AB; is the largest Search Engine Marketing Company in Sweden.
    Products: Internet marketing, Search Engine Optimization, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrkping,
Borås, Malm, Kristiansad, Trondheim, Oslo, Miami and London. Eastpoint is listed in the Swedish NGM Stock Market (Initials EAST B)
www.eastpoint.eu

Monday, May 21, 2007

Eastpoint Getupdated- launches new product SEO-Pay per Action

Eastpoint AB (publ) daugher company Getupdated AB launches a new product within SEO (Search Engine Optimization). The product is call SEO PPA; Search Engine Optimization Pay Per Action. Getupdated is the first company in Sweden with this revolutionary product.

SEO PPA will be done in two parts; the first is traditional search engine optimization of 5 to 10 keywords for example in Google, Yahoo or MSN. The other half is that Getupdated via Affiliators system measures purchasing on real time. This means that Getupdated clients will only pay for the money or action it generates.

Since the acquisition of MIG Group, Getupdated is the leader when it comes to having Swedens most qualified SEO team, by adding the acquisition of Affiliator and their system, the results are the adaptability which forms the missing link which makes the Swedish market have this unique product.

The development of PPA has clearly matured within markets like England and USA. As the advertisement market has matured and become more knowledgeable in Sweden, also has the demand for newer and more innovative ways of marketing. CEOs, marketing directors and advertisers have a higher demand for this way of result driven advertisement. The trend is companies are no longer happy with simply advertising without being able to measure the results of their advertisement money.

We have yet to see all the other large affiliate networks for example Tradedoubler, Advertising and Zanox provide this exceptional service. Likelihood for that is that they dont provide Search Engine Optimization as a service.

The product has been in full operation within Getupdated sister company Crystone and the results have been better then expected.

Through PPA, Internet marketing takes the final step towards a company being able to directly connect with advertisement cost and sales revenue. We calculate that our PPA solution will speed up the market shift of money from traditional advertisement towards the new era of Internet Advertisement

With SEO PPA we can take active participation in all the countries we have entered. Within a short time of Affiliators acquisition we have created the margins towards cost development to push forward this revolutionary product, said Mattias Kaneteg CEO for Getupdated and founder of Eastpoint.

For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444, mattias.kaneteg@getupdated.se

About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

  • Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
  • Crystone AB; web hosting, co-location, dedicated servers and domain names
  • Getupdated AB; is the largest Search Engine Marketing Company in Sweden.
    Products: Internet marketing, Search Engine Optimization, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrkping,
Borås, Malm, Kristiansad, Trondheim, Oslo, Miami and London. Eastpoint is listed in the Swedish NGM Stock Market (Initials EAST B)
www.eastpoint.eu