Tuesday, December 29, 2009
Online Video
Online Video is now the fastest growing media in the history of overall media. Ziike is now capitalizing on this area. Several online video campaigns have been launched where the number of views is increasing rapidly. Video stands for a response of 40 to 50%. Technically this is highest in the industry.
Klockor
Other companies are harvesting the power of youtube marketing. Take for a example klockor .nu one of the European leaders for selling watches online. Online Video is now a part of their marketing spend.
Wednesday, August 5, 2009
Wednesday, July 22, 2009
Studieförbundet Vuxenskolan using Online Video Advertising
The School is using it to promote their cooking courses.
Thursday, April 16, 2009
Internet video marketing keywords
As the hype around Internet Video marketing keeps on increasing, i will be focusing on research around the following keywords:
internet video
internet video ads
internet video advertising
in video advertising
internet marketing videos
internet video company
internet video distribution
internet video marketing
internet video production
internet video search
internet video service
internet video services
marketing video
marketing video production
marketing videos
marketing with video
on line video
online video
online video ad
online video ads
online video advertisement
online video advertising
online video distribution
online video guide
online video library
online video marketing
online video production
online video search
online video services
online videos
professional video production
promotion videos
video
video ad
video ads
video advertisement
video advertisements
video advertising
video advertising agency
video advertising company
video clip advertising
video clips advertising
video distribution
video for internet
video for the web
video for web
video marketing
video on internet
video on the internet
video on the web
video over internet
video over the internet
video ppc
video production
video promotion
video promotions
video search
video search marketing
video seo
video share site
video sharing
video sharing community
videoproduction
videos advertising
videos marketing
videos seo
web video
web video marketing
website video
website video advertising
youtube advertising
youtube marketing
internet video
internet video ads
internet video advertising
in video advertising
internet marketing videos
internet video company
internet video distribution
internet video marketing
internet video production
internet video search
internet video service
internet video services
marketing video
marketing video production
marketing videos
marketing with video
on line video
online video
online video ad
online video ads
online video advertisement
online video advertising
online video distribution
online video guide
online video library
online video marketing
online video production
online video search
online video services
online videos
professional video production
promotion videos
video
video ad
video ads
video advertisement
video advertisements
video advertising
video advertising agency
video advertising company
video clip advertising
video clips advertising
video distribution
video for internet
video for the web
video for web
video marketing
video on internet
video on the internet
video on the web
video over internet
video over the internet
video ppc
video production
video promotion
video promotions
video search
video search marketing
video seo
video share site
video sharing
video sharing community
videoproduction
videos advertising
videos marketing
videos seo
web video
web video marketing
website video
website video advertising
youtube advertising
youtube marketing
Sunday, April 12, 2009
Rörliga bilder och Videoproduktion (Lagerstedt Bilservice)
Everyone knows that Internet Video Marketing is the hottest tool in the arsenal of online advertising. Lagerstedt Bilservice took full advantage of it by being one of the first in the automobile industry in Sweden to embrace this powerful way of advertising via the video search engines with "rörliga bilder".
Lagerstedt Bilservice explains the importance of maintenance in a car, plus the things you should consider when going to a mechanic.
Here is the video:
Lagerstedt Bilservice explains the importance of maintenance in a car, plus the things you should consider when going to a mechanic.
Here is the video:
Wednesday, April 2, 2008
Sweden Internet Marketing / Search Statistics
Search a heaven for investors!
As promised here is some of the information concerning Search Stats in selected European countries, especially Sweden and UK.
What is clear to investors is that putting your money on Search is extremely hot right now. Internet Marketing and especially Search is the fastest growing media over passing TV, Newspaper, Radio, etc (Traditional Media). Which makes you wonder “how come investors in Sweden are literally not throwing themselves to buy Search Engine Marketing stocks?”. I know I am!
Some of the numbers are from 2007 as the numbers for 2008 are being compiled soon. As we are one of the leading agencies in Internet Marketing & Search in Europe, we will definitely experiment a big chunk of that 40% Internet Marketing growth expected over the course of 2008. We (Getupdated Internet Marketing) are listed in the OMX stock market (First North) initials GIM so we’ve been quite a popular stock at the moment. The OMX stock market is the official Nordic market which recently got acquired by NASDAQ, so now the name changed to NASDAQ-OMX. Is also worth mentioning that the OMX stock market is the largest IT market in Europe.
In terms of Sweden...First of all The Scandinavian countries have the highest percentage of our population using the Internet, ranging from something like 68 percent to 83 percent.
Internet media is growing rapidly in Sweden with an increase of 40% in spending from last year. In total the media spending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 billion SEK.
Search is by far the most rapidly growing channel in the media category with an increase of 200%, from the same period last year. In terms of sponsored links Sweden spent around 611 million Swedish crowns (last year) which is about 25% of the entire Internet Advertising budget. This doesn’t include Search Engine optimization which of course stands for 80 to 90% of the search traffic. Consider that growth and also the fact that 75% of the companies which are investing in search today are expected to do so next year.
Another big player who have recently entered the scene is online video advertising or as they say in Sweden videomarknadsföring. Online Video Advertising has a response of around 50% which is technically the highest in the advertising industry. The leading players in the Scandinavian market are Ziikes part of Ziike AB which main specialty is end to end online video solutions. The company produces videos which adapt to the internet industry. Among their services you'll find video syndication, video seo, video distribution marketing, video platform, video ad networks and video production.
In terms of the UK we know that for 2007:
• Internet Advertising- Growing at a rate of 41% increase per year
• This means 2 Billion Pounds spend in Online Advertising
• Happily enough Internet Advertising represents a total of 11% of all the media pie chart- Finally in UK Internet Advertising has beaten newspapers and TV by 1%
• Who are the winners in UK in Internet Advertising?
• Search Marketing- 52%
• Classifieds- 45%
• Display Banners, etc- 35%
For more information:
http://www.internetworldstats.com/stats4.htm#europe
http://www.comscore.com/press/release.asp?press=1459
http://www.webpronews.com/topnews/2007/07/03/online-ad-spend-in-uk-to-hit-8-billion
http://www.comscore.com/press/data.asp - Comscore has a lot of European data
Luar Buso
Vice President/ Marketing
Getupdated Internet Marketing
www.getupdated.com
Tel: +46 73 440 5360
As promised here is some of the information concerning Search Stats in selected European countries, especially Sweden and UK.
What is clear to investors is that putting your money on Search is extremely hot right now. Internet Marketing and especially Search is the fastest growing media over passing TV, Newspaper, Radio, etc (Traditional Media). Which makes you wonder “how come investors in Sweden are literally not throwing themselves to buy Search Engine Marketing stocks?”. I know I am!
Some of the numbers are from 2007 as the numbers for 2008 are being compiled soon. As we are one of the leading agencies in Internet Marketing & Search in Europe, we will definitely experiment a big chunk of that 40% Internet Marketing growth expected over the course of 2008. We (Getupdated Internet Marketing) are listed in the OMX stock market (First North) initials GIM so we’ve been quite a popular stock at the moment. The OMX stock market is the official Nordic market which recently got acquired by NASDAQ, so now the name changed to NASDAQ-OMX. Is also worth mentioning that the OMX stock market is the largest IT market in Europe.
In terms of Sweden...First of all The Scandinavian countries have the highest percentage of our population using the Internet, ranging from something like 68 percent to 83 percent.
Internet media is growing rapidly in Sweden with an increase of 40% in spending from last year. In total the media spending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 billion SEK.
Search is by far the most rapidly growing channel in the media category with an increase of 200%, from the same period last year. In terms of sponsored links Sweden spent around 611 million Swedish crowns (last year) which is about 25% of the entire Internet Advertising budget. This doesn’t include Search Engine optimization which of course stands for 80 to 90% of the search traffic. Consider that growth and also the fact that 75% of the companies which are investing in search today are expected to do so next year.
Another big player who have recently entered the scene is online video advertising or as they say in Sweden videomarknadsföring. Online Video Advertising has a response of around 50% which is technically the highest in the advertising industry. The leading players in the Scandinavian market are Ziikes part of Ziike AB which main specialty is end to end online video solutions. The company produces videos which adapt to the internet industry. Among their services you'll find video syndication, video seo, video distribution marketing, video platform, video ad networks and video production.
In terms of the UK we know that for 2007:
• Internet Advertising- Growing at a rate of 41% increase per year
• This means 2 Billion Pounds spend in Online Advertising
• Happily enough Internet Advertising represents a total of 11% of all the media pie chart- Finally in UK Internet Advertising has beaten newspapers and TV by 1%
• Who are the winners in UK in Internet Advertising?
• Search Marketing- 52%
• Classifieds- 45%
• Display Banners, etc- 35%
For more information:
http://www.internetworldstats.com/stats4.htm#europe
http://www.comscore.com/press/release.asp?press=1459
http://www.webpronews.com/topnews/2007/07/03/online-ad-spend-in-uk-to-hit-8-billion
http://www.comscore.com/press/data.asp - Comscore has a lot of European data
Luar Buso
Vice President/ Marketing
Getupdated Internet Marketing
www.getupdated.com
Tel: +46 73 440 5360
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