Social Media Optimization: A New Space for Marketing Directors

Social Media Optimization: The New Wave in Online Marketing

Online Marketing has been channeled through several phases’ SEO, internet marketing, pay per click, banners, affiliates, marketing through email and other similar terminologies. Recently, the latest talk in the industry seems to be social media optimization. Consequently; many search engines have tried to adapt their views to move around this particular topic. Assuringly enough, the focus on optimizing for social media grows roots around a similar purpose to that of Internet Marketing, which is that of gaining qualified traffic. Thus the goals are the same the methodology is driven in a different way.

Social Media Optimisation helps gain links. This is the reason why many websites are rushing to collect the fruits of this hyped new industry. To optimize a site for social media we do not encourage abandoning your site. Forgetting to add fresh quality content and creativeness to your site makes spiders classify you as what we would call “web boredom status”. Attracting social media will push you towards becoming a “journalist”. The more valuable information you provide to your clients, the more attention you will gain towards accomplishing within their particular needs.

There are many ideas to generate good social media interaction. For example:

1. Adding a corporate blog is a great idea, however there are many other alternatives, for example creating white papers, press releases and writing business articles.

2. Bookmarking and tagging: Websites like:

• http://del.icio.us/
• http://www.stumbleupon.com/
• http://www.yoono.com/
• http://www.technorati.com

3. Promote your content: If you have videos, PDF and Audio files, submit them to different portals, sites, video and audio search engines. Let other site owner’s use your content, one way of doing this is http://www.addthis.com. It will help visitors subscribe to your feeds, and promote it to the social services, sending you back more traffic.

4. Make your codes accessible through copy and paste format so that others embed it on their sites. One good example is www.youtube.com.

Social media optimization is an effective way to promote your website. Regardless its via a video production or online video advertising, the whole idea is to reach as many potential prospects as possible ideally through a short time cycle with relevant information for those who search for your services. The more you promote your content on the web; you will increase the number of visitors and links you can get for your site. Those which capitalize at the right time will be able to sit back and enjoy the benefits of successful marketing.

For more information or consultancy on this topic, you contact me at luarbuso@gmail.com or visit our website http://www.eastpointmedia.se.

About Luar Buso:

Luar Buso is an Internet Marketing Consultant, Entrepreneurship Professor and Online Marketing Strategist. Currently works as the Vice President for an Internet Marketing company in Stockholm call Eastpoint Media.