It is now clear that the Internet has become the fastest and largest media in Sweden. We owe this to the effectiveness and scalability which Internet Marketing provides.
We speculated about this 2 years ago, just around the time Google had become the world's largest media company with a market cap of 80 billion US Dollars in 2005. Google had overtaken media giant Time Warner which had a market cap of 78 million US Dollars at the time.
Not only is Internet more cost effective than all other media channels, it also provides a high targeted value within your specific vertical.
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Its just a matter of time until all advertisement becomes highly measurable and target specific and this is big kick in the right direction. In only a few years people will say "whaaaaat?!" to old random targeting media :D
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