Eastpoint Getupdated- launches new product SEO-Pay per Action

Eastpoint AB (publ) daugher company Getupdated AB launches a new product within SEO (Search Engine Optimization). The product is call SEO PPA; Search Engine Optimization Pay Per Action. Getupdated is the first company in Sweden with this revolutionary product.

SEO PPA will be done in two parts; the first is traditional search engine optimization of 5 to 10 keywords for example in Google, Yahoo or MSN. The other half is that Getupdated via Affiliators system measures purchasing on real time. This means that Getupdated clients will only pay for the money or action it generates.

Since the acquisition of MIG Group, Getupdated is the leader when it comes to having Swedens most qualified SEO team, by adding the acquisition of Affiliator and their system, the results are the adaptability which forms the missing link which makes the Swedish market have this unique product.

The development of PPA has clearly matured within markets like England and USA. As the advertisement market has matured and become more knowledgeable in Sweden, also has the demand for newer and more innovative ways of marketing. CEOs, marketing directors and advertisers have a higher demand for this way of result driven advertisement. The trend is companies are no longer happy with simply advertising without being able to measure the results of their advertisement money.

We have yet to see all the other large affiliate networks for example Tradedoubler, Advertising and Zanox provide this exceptional service. Likelihood for that is that they dont provide Search Engine Optimization as a service.

The product has been in full operation within Getupdated sister company Crystone and the results have been better then expected.

Through PPA, Internet marketing takes the final step towards a company being able to directly connect with advertisement cost and sales revenue. We calculate that our PPA solution will speed up the market shift of money from traditional advertisement towards the new era of Internet Advertisement

With SEO PPA we can take active participation in all the countries we have entered. Within a short time of Affiliators acquisition we have created the margins towards cost development to push forward this revolutionary product, said Mattias Kaneteg CEO for Getupdated and founder of Eastpoint.

For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444, mattias.kaneteg@getupdated.se

About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

• Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
• Crystone AB; web hosting, co-location, dedicated servers and domain names
• Getupdated AB; is the largest Search Engine Marketing Company in Sweden.
  Products: Internet marketing, Search Engine Optimization, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrkping,
Borås, Malm, Kristiansad, Trondheim, Oslo, Miami and London. Eastpoint is listed in the Swedish NGM Stock Market (Initials EAST B)
www.eastpoint.eu

Getupdated to buy USA SEO company eTrafficJams

Eastpoint (Getupdated) Signs Letter of Intent to Buy USA Search Engine Optimization Company eTrafficJams

Stockholm/Florida April 27 — EASTPOINT (public) daughter company GETUPDATED headquarter in Stockholm Sweden said Thursday that it had agreed to buy eTrafficJams, a renowned USA Florida based Search Engine Optimization company that helps websites with Internet marketing, as EASTPOINT (GETUPDATED) tries to grab a bigger share of the booming global market in Internet Advertisement.

The deal would be EASTPOINT (GETUPDATED) first major acquisition in the United States with plans of continuing expansion. “If you want to get a good hold on the USA Search Optimization sector, eTrafficJams is one of the best bet,” said Mattias Kaneteg CEO for Getupdated.

Internet advertisement grows faster then 25 percent per year, according to media sources. Eastpoint (public) is a healthy growing stock and for the last year has had reputation for quality acquisitions within the Internet Marketing field. Getupdated which is owned by Eastpoint (public trade name: EAST B) and with a fascinating growth of 437% on the first quarter, already owns Media Analys, MIG Group, Affiliator (selected top 10 Internet company in Sweden) and RYCE Media which are renowned Search Engine/ Internet Marketing companies in the Nordics.

eTrafficJams’s main business model is Search Engine Optimization based on Pay for Performance; this means that clients only pay a monthly fee for top 10 organic search engine rankings. The company operates out of Florida State but with Getupdated its potential reach will be expand through all of the United States and Europe. EASTPOINT (GETUPDATED) hopes to boost its Internet advertising presence in USA after it has open in UK and Norway.

“Eastpoint Getupdated is a great fit for our organization – we can compliment our existing range of services with their actual offering” said Michael Pedone CEO of eTrafficJams.

For further information, please contact:

Eric Forsner, CEO Eastpoint AB
+46 070-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated
+46 0735-111 444, mattias@eastpoint.se

About Eastpoint:
Eastpoint’s mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:

Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce..
Crystone AB; web hosting, co-location, dedicated servers and domain names
Getupdated AB; Internetmarketing Search Engine Optimization, through Search Engine Marketing, Banner Network and Affiliate Marketing.

Eastpoint group has 146 employees in our Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansad, Trondheim, Oslo, Miami and London Eastpoint is enlisted in the Swedish NGM Stock Market (Initials EAST B). www.eastpoint.eu

Eastpoint (SEO)opens in UK (Getupdated)

Eastpoint daughter company Getupdated opens in England

NGM:EAST B

Eastpoint AB (publ) daughter company Getupdated opens with full range in the English market through its opening of a sales office in London. The company full product range will be the same as the Swedish offering with affiliate marketing, banner network, sponsored links and Search Engine Optimization (SEO). Business activity will commence the 1^st of April and operations will take full course around the 1^st of May, 2007.

Offices will be located in Covent Garden in Central London. The position has been essential for the possibility of recruiting people with education within the Internet Marketing branch and high merits. The selected Sales Director will also embark in the role of a salesman; and there will be a total of 8 people which will commence from the start. For reassure maximum cost effectives and safeguard large scale advantages we move technicians from Sweden

-Internet Marketing grows at a rate of 25-40% in England. We have high hopes with this market and we are counting on a higher organic growth then currently. We are searching for suitable candidates so that we can grow even faster said Mattias Kaneteg CEO for Getupdated AB.

Eastpoint buys Media Analys and projects great turnover

It seems as if our Internet Marketing growth never ends! especially with our last press release, please read:

Eastpoint to grow further by agreeing to buy SEO company Media Analys while projecting turnover goal for Getupdated one of Eastpoints daughter companies.

(NGM: EAST B)

Eastpoint AB (publ) said that it had agreed to buy 51% of shares from Media Analys Trisodum AB a Swedish Search Engine Optimization company. The acquisition should take effect latest 1/3 2007. Getupdated’s turnover goal is said to be 65 Million Swedish Crowns with a running rate goal of 150 Million Swedish Crowns.

Media Analys has around 400 yearly repetitive subscription clients and is growing at a rate of about 100 new clients per month. The company is a relatively new starter yet their 3 founders have over 10 years of Internet marketing experience. Media Analys client base is mostly small and medium-large companies with supply in Search Engine Marketing.

- Getupdated moves forward with this acquisition so that this way we have a team of Sweden’s most driven Search Engine Marketing entrepreneurs, while securing the continuation of our growth here. Now we can focus on developing our growth in USA and starting up in England said Mattias Kaneteg CEO for Getupdated AB.

- For us at Media Analys AB is a great satisfaction to become part of the Eastpoint group. Media Analys as well as Eastpoint is distinguished for a strong driving force, high growth and a successful future. With Eastpoint behind our back we can now grow at a considerable faster rate while opening the possibility of cross selling within the 2 company’s client base. The market for Media Analys is growing strong and together with the Eastpoint group we are now placed in the course to become one of Europe’s biggest player within Search Engine Marketing said Marcus Everflod, CEO for Media Analys AB

- With Media Analys we now have a clear lead compared to all other Search Engine Optimizatio companies in Sweden said Luar Buso Vice President for Getupdated.

For further information, please contact:
Eric Forsner, CEO Eastpoint AB
+46 070-601 65 18

Mattias Kaneteg, CEO Getupdated
+46 0735-111 444

Marcus Everflod, VD MediaAnalys AB
0735-966 896, marcus@mediaanalys.se

About Eastpoint:
Eastpoint's mission is to help companies develop their businesses on the Internet. We help over 55 000 clients with:
• Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce.
• Crystone AB; webhosting and webbhotell and hosting solutions.
• Getupdated AB; Internetmarketing Internetmarknadsföring through Search Engine Marketing, Banner Network and Affiliate Marketing.

Eastpoint group has 107 employees in our Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansad, Trondheim and Oslo. Eastpoint is enlisted in the Swedish NGM Stock Market. www.eastpoint.eu

www.luar.se

EASTPOINT OPENS IN UNITED STATES WHILE ACQUIRING NENO WEBHOSTING.

Eastpoint AB (publ) daughter company Getupdated opens with full range in Miami, USA. Daughter Company Crystone AB officially signs for the acquisition of web hosting company Neno. Acquisition takes effect February 22, 2007.

The 1^st of March Getupdated starts business activity in Miami USA. Operations will take full course around 1^st of April, 2007. The company full product range will be the same as the Swedish offering with affiliate marketing, banner network, sponsored links and Search Engine Optimization. The company selects Andreas Linnuste as Managing Director. Andreas is a Swedish entrepreneur who has been living and working in Miami for the last 7 years.

“It is a great feeling to officially open our doors in USA” especially after the increasing question from Swedish clients who want to market their products in USA. Furthermore it is presently the right timing for us to communicate with American clients said Mattias Kaneteg VD for Getupdated AB.

"With the increasing growth of Internet Marketing it is a great timing to open our business in USA" said Luar Buso Vice President for Getupdated.com

Neno is a small yet fast growing web hosting company with a strong and positive trademark. Turnover is calculated to amount up to 3 Million Swedish Crowns for 2007 and the number of clients is around 2000.

With our new data center automation solution PEM, it is easier for us to integrate our acquired client stock through a standardized way and without it becoming an issue for our new clients. We have the capacity and technical knowledge to provide Nenos clients with quality support said Joakim Frid VD for Crystone AB.

Purchasing price amounts to 1 944 000 Swedish Crowns which was paid with 4 984 000 new share issues. Decision on new share issues will be shorted in the shareholders meeting April 12^th 2007.

For further information, please contact:

Eric Forsner, CEO Eastpoint AB
+46 070-601 65 18, eric.forsner@eastpoint.se

Mattias Kaneteg, CEO Getupdated
+46 0735-111 444, mattias@eastpoint.se

Luar Buso, Vice President

+46 073 440 53 60, luar.buso@eastpoint.se

Joakim Frid, CEO Crystone AB
+46 0705-222 072, joakim.frid@crystone.se

About Eastpoint:
Eastpoint’s mission is to help companies develop their businesses on the Internet. We help over 55 000 clients with:

· Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce..
· Crystone AB; webhosting and webbhotell and hosting solutions.
· Getupdated AB; Internetmarketing Internetmarknadsföring through Search Engine Marketing, Banner Network and Affiliate Marketing.

Eastpoint group has 107 employees in our Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansad, Trondheim and Oslo. Eastpoint is enlisted in the Swedish NGM Stock Market. www.eastpoint.eu

Search Engine Marketing Revolution in Sweden

As Vice President for Getupdated- Internet Marketing I would like to First of all thank you for a fun weekend… It was great to see you all and have our own unique Sales Power meeting. After bringing in such good business and rapidly becoming the fastest growing Search Engine Marketing in Sweden, we deserved a great night out!

For 2007 under my leadership I will make sure that Getupdated becomes the largest Search Engine Marketing Company in Sweden and obviously we are well on the way. I will be working with some original ideas and some defying concepts which many others would only wish to get their hands on. If I would tell you the secrets…I would have to hire you!

Some of the topics I covered in the sales meeting were the release of Time magazine person of the year.

Every year Time magazine appoints a Person of the year edition. If you notice in this link http://www.time.com/time/magazine/article/0,9171,1569514,00.html this year it is YOU- US. I found this quite interesting because this is exactly the industry we are working with- The World Wide Web.

Companies like us are in control of the information age which is in my opinion the most powerful media today- INTERNET. If you are pursuing a career into an exciting field, look no further!! You found it- this is it!! We are working for the greatest industry today and that is Internet Marketing. Companies like GetUpdated will be driving the revolution that will yield the marketing power of Sweden in 2007. Great! I can already smell the cash!

A few years ago, newspapers, radio and TV where consider the great power… today it is companies like us who are sitting on that immense power. The word is out there so it is up to us to work hard and have clients coming to our side. We are preaching marketing directors and entrepreneurs about the benefits of Internet marketing. An overwhelming majority still waste their budget on untargeted marketing when Internet Marketing would yield them a higher return for less money!

Everyday I read the newspaper and I still see people spending over 200,000 SEK for 1 ad in the newspaper or subway. Ufff!! What an overwhelming amount of money when you compare that I can bring him a client directly at the time he is looking to spend on his products and services for less then 2 SEK. If they would give us their budget we would do wonders! So personally I push our sales with power!!

We are slowly educating Marketing Directors to understand our industry. The leads are everywhere around you, when you read the news, when you drive your car and when you go shopping. It is my mission to make sure our industry becomes the first thing a marketing director thinks about. First Internet Marketing, the other investments come 2nd!

Like Danny Sullivan said: Search is hottest marketing topic in the world today!! Period!
 
There will be much more exciting news that I announced when it is official.

Best Regards,

Luar Buso

Vice President (Getupdated-Internet Marketing)



 

Eastpoint buys Affiliator.com

Eastpoint AB: (publ) is officially finished with the acquisition of Affiliator AB.

NGM: EAST B

Eastpoint AB: (publ) is officially finished with the acquisition of Affiliator AB. Affiliator helps companies to market their products via the Internet. Together with Affiliator will Getupdated (Daughter Company to Eastpoint AB) become a complete Internet marketing company with products like Search Engine Marketing, Banner Network and also affiliate marketing. The agreement was signed Jan 31/2007 and acquisition follow through in process February 1/2007, (a month earlier then announced).

The acquisitions amounted to 10 500 000 SEK with payment amount to 70 000 000 newly emitted shares. The board has the authority for this through the share holders meeting. In addition Eastpoint will pay turnover related fees after every 6 respective 12 months. The cost for this is a maximum of 2MSEK cash payment. The three principals hold a technical option with a two year currency, corresponding 1,0% of the present number of shares which amounts to 1 090 873 138.

Affiliator is a young technical company with its own build affiliate technology and a fast growing network of affiliates. Both founders follow Eastpoint with the acquisition and they will continue to pass knowledge within the group.