Internet Marketing- A Swedish Marketing Directors Dream

Every year Time magazine appoints a Person of the year edition. If you notice in this link http://www.time.com/time/magazine/article/0,9171,1569514,00.html this year it is YOU- US.
I found this quite interesting because this is exactly the industry we are working with- The World Wide Web.

Companies like us are in control of the information age which is the most powerful media today- INTERNET. If you are pursuing a career into an exciting field, look no further!! You found it- this is it!! We are working for the greatest industry today, which is Internet Marketing. Companies like GetUpdated will be driving the revolution that will yield the marketing power of Sweden in 2007. Great! I am already thinking money!

The word is out there so it is up to us to work hard and have clients coming to our side as a complete end to end internet marketing provider. It is our job to preach marketing directors in Sweden about the benefits of Internet marketing. Many of them are still wasting their budget on unnecessary and poor cost effective marketing ideas (Traditional Marketing as we call it) when they should be putting it on the internet which is the MOST COST EFFECTIVE WAY TO ADVERTISE IN 2007.

Everyday I read the newspaper and I still see people spending over 200,000 SEK for 1 ad in the newspaper or subway. Ufff!! What a waste of money when you compare it to the fact that I can bring him a client directly at the time he is looking to spend on his products and services for less then 2 SEK. If they would give us their budget we would do wonders! This is the reason I push the sales out with power!! Most Marketing Directors need our help to understand that as it is a relatively new industry. You will find the leads everywhere around you, when you read the news, when you are taking the bus, when you go shopping. It is our duty to make sure our industry becomes the first thing a marketing director thinks about. First Internet then the rest comes 2nd!

Search is hottest marketing topic in the world today!! Period! Any Marketing Director in Sweden ignoring this WILL LOOSE MARKET SHARE.

Get Updated will be expecting 2007 to come with great power, yet we need more Marketing Directors to realize this in order to make this a true success.

General News:

Integration- Eastpoint Media becomes GetUpdated (Internet Marketing).

SEO Blog- We will constantly be writing articles and news regarding the SEO World. http://seo.eastpoint.se/ (Check out my latest article on Social Media) ;-)

Marcus Westberg our SEO technician won the largest SEO championship.

SEO World Championship- Has become the largest SEO Event in the World.

There will be much more exciting news that will be announced when it is official. If you are a Marketing Director in Sweden or Scandinavia hoping to make a home run for your company… Give me a call at +46 73 440 53 60

Marcus Westberg from Getupdated is Sweden Best SEO Technician

Marcus Westberg from GetUpdated has been pronounced winner of the largest SEO Championship in 2006

For a few years now we've been educating Marketing Directors in Sweden about the importance of Search Engine Optimization. As they realize how important it is to act today not tomorrow, Getupdated is focusing on being the best in SEO (Sökmotoroptimering in Swedish) at a world wide basis. The Largest SEO competition in 2006, “carcasher.com” ended on New Year’s Eve with a Swedish victory. Getupdated Marcus Westberg has been crowned as winner with enormous admiration among the SEO community.

Swedens best SEO technician Marcus Westberg has been the first Swede ever to win a competition of this magnitude and great dignity.

“I am extremely excited to have won this competition. It was amazing to be able to end up as winner of the largest SEO contest in the World!” “Also this is a great opportunity to put Sweden on the map as a strong SEO participant worldwide”. Said Marcus Westberg technician for Getupdated Internet Marketing.

With this said the SEO World Championship starts at a good pace for Getupdated, accompanied with technicians that have a leading advantage and great knowledge in SEO.

“Coming from New York City, I enjoy working with the best" "When we hired Marcus Westberg we knew that we had a winner in our SEO team". At Getupdated Internet Marketing, we only want the best of the best representing our clients” "We make Marketing Directors in Sweden look good" said Luar Buso Vice VD (Vice President) for GetUpdated Internet Marketing when interviewed by the local press.

For further information and prices for SEO services please contact:
Luar Buso, Vice President for GetUpdated
luar.buso@eastpoint.se
Tel.: +46 8-506 77 120

Social Media Optimization: A New Space for Marketing Directors

Social Media Optimization: The New Wave in Online Marketing

Online Marketing has been channeled through several phases’ SEO, internet marketing, pay per click, banners, affiliates, marketing through email and other similar terminologies. Recently, the latest talk in the industry seems to be social media optimization. Consequently; many search engines have tried to adapt their views to move around this particular topic. Assuringly enough, the focus on optimizing for social media grows roots around a similar purpose to that of Internet Marketing, which is that of gaining qualified traffic. Thus the goals are the same the methodology is driven in a different way.

Social Media Optimisation helps gain links. This is the reason why many websites are rushing to collect the fruits of this hyped new industry. To optimize a site for social media we do not encourage abandoning your site. Forgetting to add fresh quality content and creativeness to your site makes spiders classify you as what we would call “web boredom status”. Attracting social media will push you towards becoming a “journalist”. The more valuable information you provide to your clients, the more attention you will gain towards accomplishing within their particular needs.

There are many ideas to generate good social media interaction. For example:

1. Adding a corporate blog is a great idea, however there are many other alternatives, for example creating white papers, press releases and writing business articles.

2. Bookmarking and tagging: Websites like:

• http://del.icio.us/
• http://www.stumbleupon.com/
• http://www.yoono.com/
• http://www.technorati.com

3. Promote your content: If you have videos, PDF and Audio files, submit them to different portals, sites, video and audio search engines. Let other site owner’s use your content, one way of doing this is http://www.addthis.com. It will help visitors subscribe to your feeds, and promote it to the social services, sending you back more traffic.

4. Make your codes accessible through copy and paste format so that others embed it on their sites. One good example is www.youtube.com.

Social media optimization is an effective way to promote your website. Regardless its via a video production or online video advertising, the whole idea is to reach as many potential prospects as possible ideally through a short time cycle with relevant information for those who search for your services. The more you promote your content on the web; you will increase the number of visitors and links you can get for your site. Those which capitalize at the right time will be able to sit back and enjoy the benefits of successful marketing.

For more information or consultancy on this topic, you contact me at luarbuso@gmail.com or visit our website http://www.eastpointmedia.se.

About Luar Buso:

Luar Buso is an Internet Marketing Consultant, Entrepreneurship Professor and Online Marketing Strategist. Currently works as the Vice President for an Internet Marketing company in Stockholm call Eastpoint Media.

SEO World Championship

SEOWorldChampionship.com – the World's Largest SEO contest in 2007

Interest for Search Engine Optimization (SEO) has an explosive development amongst companies worldwide. The development of SEO within the Internet community has led to a number of competitions within SEO. The 15^th of January 2007 gives start to the SEO World Championship along with some promising prizes. The contestant with the most developed SEO skills and the ability to achieve high rankings on the primary search engines within the predetermined search phrase will win a brand new car.

Search engine marketing is a growing part of media investments. Today it has achieved overall winner and fastest growing media within Internet marketing. As interest grows a number of smaller competitions within SEO have been launched both by companies and private initiatives.

Eastpoint Media has now taken these challenges a step further and thereby arranging a yearly worldwide competition in search engine optimization. The prizes are yet the highest in the industry, claim attractive prizes such as a brand new car, a Caribbean cruise and a plasma TV.

The contest www.seoworldchampionship.com is expected to become the largest yearly SEO contest. Eastpoint Media wishes to set an international standard for SEO-contests on a professional level and consequently promote the importance of SEO through out the marketing community. The contest will be done in an annual basis and it is expected to have participants from all over the world.

The whole idea is to create consciousness and awareness amongst the marketing community by promoting SEO and it's importance in the advertising world today" said Luar, Vice President Eastpoint Media

To join the competition participants must optimize their own page to match a predetermined combination of words. The participant with the highest ranking on an average percentage basis from the three main search engines will be determined as Winner. The keyword will be announced the 15^th of January 2007 thereby commencing the competition, up until the 1^st of May 2007.

On the website http://www.seoworldchampionship.com/ visitors can see the 100 highest ranked websites/participants, along with more information regarding the competition rules. The SEO World Championship will follow all guidelines and regulations set by the search engines.

For further information, please contact:

info@seoworldchampionship.com

About Eastpoint Media
Eastpoint Media AB is a wholly owned subsidiary of Eastpoint AB (publ). We are an Internet marketing agency focusing on search engine positioning and advertising on the Internet. Our primary goal is to generate traffic and create new business for our clients. Eastpoint Media has already helped numerous clients improve their online business.

www.eastpointmedia.se

About Eastpoint
Eastpoint’s mission is to help companies develop their businesses on the Internet. A website should be inexpensive to operate, user-friendly, have many visitors and, most importantly, generate business. We help our 55 000 clients with a whole range of services, including web hotels, hosting solutions, Internet marketing and web production with content management systems and e-shop solutions. The Eastpoint Group has 95 employees at offices in Stockholm (Årsta), Norrköping, Borås, Malmö, Kristiansand, Trondheim and Oslo. Eastpoint is listed on the NGM Stock Exchange.

Search Engine Strategies Chicago 2006

Along with Mattias Kaneteg (CEO of Eastpoint) and Markus Jalmerot (CTO SEO) I will be attending one of the world largest search engine strategies event. Search Engine strategies will update us on the latest issues regarding Search Engine Marketing. For more information go to: http://www.searchenginestrategies.com/sew/chicago06/

Best Regards,

Luar Buso
Vice President
Eastpoint Media
http://www.eastpoint.se

Luar Buso

Internet Marketing Consultant / Search Engine Marketing

Hi my name is Luar Buso. I am an Internet Marketing Consultant, Professor and Online Marketing Strategist. Currently I am the Vice President for an Internet Marketing company in Stockholm call Eastpoint Media http://www.eastpoint.se

Review of my credentials will confirm that I have served as the catalyst for successful marketing, customer loyalty and business development initiatives, complemented by high calibre general management qualifications and a proven track record in delivering value to client organizations.

Example of my work is that of providing outstanding leadership performance in both start up and turnaround efforts, where I’ve built one operation from start up to 24 million sek turnover with a 90% year growth rate. My achievements for clients are clearly and equally notable, currently driving double / triple ROI and contributions in customer loyalty.

Among the main stream of qualities you will stumble upon strong communication skills acoompanied by dynamic presentation / public speaking style. One of my greatest strengths is my ability to build relationships within and outside an organization. This includes C-level executives of Fortune 500’s, management teams, professional staff, and conference audiences.

I kindly invite you to take a tour around my blog to learn further about my experience and the conviniences of having us as consultants for your organization.

Yours truly,

Luar Buso

http://www.luar.nu

Management Consultant

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